Alvin Lustig was a pioneer of the American mid-Century design revolution, reaching the peak of his incredible career in the early 1950s just as the rise of California modernism way underway, and the "good design is good business" motto took hold in New York.
Although Lustig died at age 40, he nevertheless had a lasting influence on American graphic, interior and furniture design. He also designed countless book covers, which captured the spirit of the modernist aesthetic. In October, Chronicle Books published the first in-depth monograph of Lustig's work, "Born Modern: The Life and Design of Alvin Lustig," which highlights his ground-breaking book jacket designs for New Directions Publishing, alongside his advertising and other design work. Many of the book and magazine covers Lustig produced have now become collectors items and this slide show highlights a select few of the artist's best work from the new book, "Born Modern."