Los Angeles Galaxy star David Beckham is launching his own line of men's underwear, according to The Mirror.
"The whole planet went nuts when David stripped off for his Armani ads," a Beckham source reportedly said. "Sales went through the roof. It was decided not to renew the Armani contract and develop a business of David's own."
According to MTV.com, Beckham helped raise Armani underwear sales to 30 percent.
Beckham is being advised by manager Simon Fuller, according to the report.