David Beckham Launching New Line Of Underwear: Report

11/09/2010 04:18 pm ET | Updated May 25, 2011

Los Angeles Galaxy star David Beckham is launching his own line of men's underwear, according to The Mirror.

"The whole planet went nuts when David stripped off for his Armani ads," a Beckham source reportedly said. "Sales went through the roof. It was decided not to renew the Armani contract and ­develop a business of David's own."

According to, Beckham helped raise Armani underwear sales to 30 percent.

Beckham is being advised by manager Simon Fuller, according to the report.

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