11/15/2010 11:39 am ET | Updated May 25, 2011

Is Apple Using Gift Cards To Prop Up A Sagging iBookstore?

So no wonder Apple is now selling gift cards for iBooks, its e-bookstore platform, in its own stores and also in places like Target (TGT), according to a report by iLounge.

While the obvious reason for Apple to start doing this is to grab more of the buying power from brand-new iPad owners, the less obvious rationale is to bump up sales directly from the iBookstore -- which lags very far behind other e-retailers, as multiple publishing sources have told DailyFinance throughout the summer and fall.

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