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Can Columbia Pay Its Students To Be Friendly?

01/18/2011 05:12 am ET | Updated May 25, 2011

Maybe money can't buy happiness. But can it buy friendliness?

Columbia University is hoping it can. The Office of Residential Programs at the university, sensing that its campus had grown too introverted, this week has tried to encourage casual interactions among students with a game, called "The Social Experiment," aimed at getting campus strangers to talk to each other. The winner gets $500.

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