In the wake of its inevitable ban, Four Loko, the drink that nobody really drinks but everyone loves to memorialize, continues to inspire more feats of absurdity. On Monday filmmaker Ryan Jones drank the stuff to scientifically guage how potent it is. On Wednesday Assemblyman Felix Ortiz imbibed three in a nearby hospital to monitor its effects.
Last night fans of the "blackout in a can" gathered in Union Square for a Four Loko vigil. Fans of the drink sang songs of support, lit candles and told stories about their best (or worst) Four Loko experiences. Even the 8-bit techno band Anamanaguchi came to show their support.
The Village Voice was there to report this moving and somber event:
Soon, the crowd began to light candles and, in turn, use those candles to light their cigarettes. A few mourners stepped forward to share their Four Loko stories. "Every time I drank a Four Loko, something terrible happened," one said, then, when the applause settled, concluded, "And each time, I grew from it." A less enthusiastic round of applause followed.