Starbucks To Start Growing Its Own Coffee In China

Starbucks To Start Growing Coffee In China, CEO Says

Starbucks has not only helped popularize coffee in China, it's also aiming to bring Chinese coffee to the world.

"Starbucks, for the first time in our 40-year history, is going to start growing coffee," CEO Howard Schultz said while on a trip to Beijing.

"We're going to actually plant trees and grow coffee in China, in the Yunnan Province."
The U.S.-based chain is making what Schultz calls "a comprehensive strategic commitment to doing business in China, in a way that's locally relevant."

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