11/22/2010 01:22 pm ET | Updated May 25, 2011

Children's Publishers Making Book Apps

Last week we looked at how some adult trade houses view the potential market for apps, finding that most publishers are cautiously moving into this area. While adult and children's divisions face many of the same questions about apps--costs, sales potential, and whether they should drive profits or market books--children's content is generally more suited to this space. Still, like their adult counterparts, children's publishers are developing apps slowly.