'Sarah Palin's Alaska' Ratings Plummet In Week 2

"Sarah Palin's Alaska" set a TLC ratings record when it debuted to 5 million viewers last week, but the second episode showed a huge drop-off in viewership.

Episode two of the Palin reality show averaged just 3 million viewers, down 40% from the previous week.

Perhaps more troubling are the viewer demographics. The show averaged just 885,000 viewers in the advertiser-friendly 18-49 demo, and the median age of the show's viewer is a whopping 57 years old. According to The Live Feed's James Hibberd, that's 15 years older than TLC's median age of 42.

Comments

[Ninotchka KS]

02:40 PM on 12/04/2010

Wait til the next farce of a show where she supposedly shoots, skins and dresses a caribou.... Not all conservatives like hunting.

http://themoderatevoice.com/94064/will-the-episode-of-sarah-palins-alaska-this-week-make-the-mamma-grizzly-too-grisly-for-some-undecideds/

[Nina M Lee]

02:31 PM on 12/01/2010

Palin's show is great and is a great illustration of a hard working family.

[NorthernCaliforniaDave]

05:47 PM on 12/01/2010

Oh no!! Really? The hard working Quitta from Wasilla, Palin knows everything but hardwork.

[karrie123]

11:48 AM on 12/01/2010

Couldn't even stand the commercials. Never heard it. (mute and turn head)

I wish sarah palin would ________! (fill in the blank - with your own words) i.e. eat paste! lol

[whatchamean]

10:04 AM on 12/01/2010

Like Paris Hilton, SP will get over exposed soon and her MILFyness will start to expire. The novelty is just about gone.

[WriterGirl]

11:57 PM on 11/30/2010

Couldn't happen to a nicer person.

I blocked TLC just as soon as I read their announcement about the show. And maybe those executives don't care that I've got better things to do at night than support another free venue for Palin's 2012 aspirations, but they'd better hope that the show doesn't bomb. Because the ratings they are getting today - however high or low - came at the cost of permanently alienating not just me, but a load of other viewers.

[ber6964]

10:50 AM on 12/01/2010

Yep me too!

[krummlaw]

06:47 PM on 11/30/2010

As her looks diminish, so will her ratings and popularity

[rbeck]

05:11 PM on 11/30/2010

I read that the State of Alaska has never issued a gun or hunting permit to Sarah Palin. Hummmm

[IfIonlyknew]

10:30 PM on 11/30/2010

Yes, Here is that article.http://www.politicususa.com/en/palin-hunter-fraud

[rbeck]

12:14 AM on 12/01/2010

thanks for the link..another confirmation this woman has more than a few screws loose. Shes such a phony

[sullavox]

05:10 PM on 11/30/2010

Don't they understand, most people don't like Sarah Palin and the last thing they want to do is watch her and her family on a reality show that is completely scripted to pump up her ego. The only people that will watch her show are die hard fans of hers and that a small minority.

[GregCoyote]

03:18 PM on 11/30/2010

She is a poser with nothing to add to the political scene than provide a sexy distraction to old white guys. They like their women radically right and looking good in a swim suit. She fits the bill. TLC was silly to believe this show would have a wide audience. For every old white guy that loves her, there are three more that sees her as an opportunistic witch.

[LCDTV]

03:17 PM on 11/30/2010

she has a obsession to be famous. i put her in the same category as the Kardashians, kate Gosselin, paris hilton and Kim Zolciak and the other socialites. they want there lives broadcast to the whole world. they constantly say, "look at me. look at me."

[Big Game Hunter]

02:52 PM on 11/30/2010

A show called "Sarah Palin's Alaska" I wouldn't watch. A show called "Sarah Palin (possibly) gets devoured by wolves" I would watch.

[OldHick]

12:46 PM on 11/30/2010

They replayed her first program the second week, didn't they?

[Jennifer DeHaemers]

09:29 AM on 12/01/2010

Right before they aired the second episode.

[JenInOhio]

09:11 AM on 11/30/2010

It must be a GREAT show. I watched a clip of it on the Chelsea Lately show. Palin was clubbing a fish to death on a boat. GREAT family fun there! It was disgusting.

[poster1122]

03:53 AM on 11/30/2010

It's a big ratings drop, but to put things into perspective, she still gets 3 million viewers. A first run O'Reilly only gets 2.7 million viewers. Countdown gets 950K.

In the coveted 18-49 demographic, she gets 885K viewers, compared to O'Reilly's 983K viewers, Olberman's 373K, and Rachel Maddow's 366K.

The first week's ratings were gigantic by TLC standards but can be attributed to a curiosity factor. The second week makes it one of the channel's top programs and still dwarfs the top cable news personalities.

But it remains to be seen where the ratings even out.

http://www.huffingtonpost.com/2010/09/01/cable-news-ratings-august_n_701099.html#s133302

http://tvbythenumbers.zap2it.com/2010/11/02/cable-news-ratings-for-saturday-sunday-october-30-31-2010/70521

[mazzo]

05:12 PM on 11/30/2010

You're right! Let's put it into perspective.

For example, Jersey Shore gets 4.8 million viewers EACH week. So, great job Palin...you're in good company!

Oh, and much like the cast of Jersey Shore, Palin has just as much substance to contribute to our great nation as Snooky and The Situation.

Again, well done! Something to be proud of sweetie!

[poster1122]

09:51 AM on 12/01/2010

Yours is a rather odd remark in this context. The thrust of the article and the comments here is celebratory that the show is "failing" due to the drop in ratings from the first and second week. I'm merely point out that the show is not failing by any objective measure, and certainly not by the measure of what many here consider "successful" programs (Olberman and Maddow, in particular).

Lots of shows are successful, some good, some bad. But I don't let my political biases distort what should be pretty straightforward objective metrics.

[ibwilliamsi]

01:21 AM on 11/30/2010

Go ahead and wake that sleeping baby at midnight to watch fireworks Sarah! We all know what a great mom you are! Just poke him till he opens his eyes!