"Sarah Palin's Alaska" set a TLC ratings record when it debuted to 5 million viewers last week, but the second episode showed a huge drop-off in viewership.
Episode two of the Palin reality show averaged just 3 million viewers, down 40% from the previous week.
Perhaps more troubling are the viewer demographics. The show averaged just 885,000 viewers in the advertiser-friendly 18-49 demo, and the median age of the show's viewer is a whopping 57 years old. According to The Live Feed's James Hibberd, that's 15 years older than TLC's median age of 42.