COLLEGE
01/24/2011 05:12 am ET | Updated May 25, 2011

Four Loko's Problems Prompt A Feeding Frenzy

When the Food and Drug Administration deemed Four Loko and other caffeinated alcoholic beverages unsafe, Dennis Roberts saw a business opportunity.

The 23-year-old Roberts and two of his friends are the entrepreneurs behind LegalizeLoko.com, a site dedicated to selling "Legalize Loko" T-shirts and other merchandise.

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