Tim Ferriss' New Book '4 Hour Body' And Crazy Video (VIDEO, POLL)

You might know Tim Ferriss from his massive bestseller "The 4 Hour Work Week." He's back with a new book, "The 4 Hour Body," and this time he's created a video to go with it that seems like a combination of blockbuster movie and Army recruiting video. Your heart rate will definitely hitch up a notch watching this and it's not like any other book video you've ever seen. So watch and tell us what you think. Compared to other book videos this is a whole different kettle of fish.

Ferriss has done something we're sure went against everybody's advice: he wrote a second book in a completely different category from his first, and he's featuring this wild trailer on the web instead of going to mainstream media. So watch and let us know what you think by voting in the poll below.

Quick Poll

What did you think of "The 4 Hour Body"?

Crazy

Distracting

Ok, I'll buy the book

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Comments

[Kristy]

11:01 PM on 01/10/2011

Would feel a lot better about this book if I could find honest professional discussion about his tactics... Healthy criticism from physicians? Anything? Has anyone seen anything?

[Aaron Trank]

01:57 AM on 12/13/2010

That video is so crazy that I had to buy the book. I decided to put the Tim Ferriss' claims to the test and am chronicling the results at http://timferrissbody.com Is the book for real, or just a scam? I really enjoyed the Four Hour Work Week, and suspect to be pleasantly suprised by the new book when it arrives in the mail!

[Cindy Ratzlaff]

08:35 AM on 12/04/2010

Don't count Time Ferris out. He understands his audience, has a massive following, knows how to tap into deep desires and has created a massive, rabid fan base eagerly waiting for his next installment on whatever topic he chooses. Isn't that what we all wish we could do, as publishers and authors?

[beebee-Z]

10:54 AM on 12/02/2010

The video seems amateurish to me. It looks like the result of a high school project.
Even though I found the "4-Hour-Workweek" a bit repetitive, I enjoyed the humor it conveyed. And Ferris repeated one important fact that we often neglect: we spend damn too much time focusing on our work. It seems to me that Ferris is now up to make us spend the time freed up by his former book to mold our bodies. I maybe do not get his humor this time, but the table of contents of the book sounds awful: "engineering your nights for perfect sleep", become "superhuman", "sex machine" - that's either a satire of all diet books written earlier or complete nonsense. Who wants to resemble a machine? Shut down, pls.

[bluesunday]

12:31 AM on 12/02/2010

Tim Ferriss is a marketer tactician par excellence. That's it. Nothing more. He is a bit of a charlatan and I believe all of his fans are people who already thought about many of the same ideas and found him to be the muse they were looking for. Many of them are sheep, IMO, and it is truly astounding how catering to his fan base gets Tim Ferriss everything he could ask for and then some.

I recommend anyone to study Tim Ferriss to see how he uses his brilliant marketing tactics. Tim serves his fan base with as much "Tim Ferriss" as possible, feeding them as much marketing hoopla as possible. You can make a very good living out of it.

[Johnny in Queens]

11:41 PM on 12/01/2010

I read his first book and honestly found a few helpful pointers. Especially the parts about not checking email or Facebook all the time and scheduling them accordingly...maybe he needs an appendix to cover Huffington Post.

[samthor]

10:48 AM on 12/01/2010

I'll check the book out in the public library, read it, then form an opinion.
I read the 4 hour work week (also via public library) and did get a few good tips from it.

[Dante in Madison]

10:32 AM on 12/01/2010

I've read this guy's "The 4-Hour Work Week". I think he has a bit of a disconnect with *reality*.

Chalk up another fine sham book to his list.

[Seen Robinson]

09:12 AM on 12/01/2010

Tim Farris is brilliant. He market tests book titles (admittedly), and then sells books that he don't work. He's admitted this in the last Wired article about him.
Read the second page of this article.
http://www.wired.com/magazine/2010/11/mf_qa_ferriss/
I'm not necessarily debunking him, but ThePeoplesKey nailed him dead on.

[Tulka2]

03:04 PM on 12/01/2010

Please tell me what the "four hours" refers to?  Four hours a day?  Four hours a week?  Hormones?

[HappierWithLess]

08:34 AM on 12/01/2010

With all do respect, Tim's first book had a great title, that was it. I found it ridiculous, and did nothing to help me achieve success. I had to work...and work hard. There is no other way around it. The same for your body. I don't begrudge him, I hope this new book sells, I don't dislike successful people. Everything in my life came from hard work and, at the same time, working harder than the person next to me. Now I live in Costa Rica and have a zero hour work week, but that did not come from clocking out early.
www.happierthanabillionaire.com

[Tulka2]

03:06 PM on 12/01/2010

I don't "dislike" successful people either, but snake oil salesmen aren't really "successful" are they?

[HappierWithLess]

05:59 PM on 12/01/2010

good point

[WorkhelpWorkhelp]

01:18 AM on 12/02/2010

Financially some are.

[ThePeoplesKey]

07:33 AM on 12/01/2010

Ah, the modern snake oil salesman. Don't waste your money kids.

The more things change, the more they stay the same . . .

[wonder6789]

07:28 AM on 12/01/2010

Whether it's complete BS, or partly BS, or no BS at all, only one thing is certain : Mr Ferriss will rake in a lot of dough, and so this book will have fulfulled its purpose.

[Caroleeena]

06:53 AM on 12/01/2010

Really? Come on now Huffpo.

[TWM1]

06:20 AM on 12/01/2010

Come on HP or you that hard up to cover this gimmick???

[CurvedCorner]

04:50 AM on 12/01/2010

I don't think the promo video is crazy or distracting. It's quite ingenious if anything at all. Seriously. :)

Tim Ferriss is an interesting author. I read his previous one and I absolutely enjoyed it. You can find more information about it here if interested:

http://www.qualitycoach.net/products/the-4-hour-workweek-expanded-and-updated.asp