12/07/2010 06:41 pm ET | Updated May 25, 2011

Twitter Brings More Embedded Media To

The revamped #NewTwitter, an upgrade to that went live earlier this fall, has just gotten better.

In an effort to make it possible for users to view multimedia content without leaving, Twitter is adding several new companies to its roster of partners--now totaling more than 20--that offer embedded media on Twitter's website.

Twitter explained in a blog post,

One of the most popular features of #newTwitter is the ability to check out photos, videos, and music directly in the details pane. Click on a Tweet with a link to media, and the details pane on the right lets you view embedded media from partners like YouTube, Flickr and USTREAM. You can also hear iTunes song previews and share music with your friends by linking your Twitter account to Ping, iTunes' new social network for music.

Instagram,, Rdio, Slideshare, and DipDive will be among the 20 companies bringing their photos, video, music, slides, and more to Twitter's site. According to Twitter, there are more to come.