The ad created by Citizens United, the conservative group behind the eponymous Supreme Court decision that dismantled campaign finance rules earlier this year, features stock footage of young people rallying at an anti-DADT event headlined by pop star Lady Gaga in Maine in September, and cautions that such activism may come back to haunt participants when they are later drafted into the military themselves.
"The Pentagon says four out of 10 Marines may leave the service if Don't Ask, Don't Tell is repealed," the ad warns, referencing a recent survey which, military leaders have admitted, showed some Corps resistance to repealing DADT. "During the global war on terror we can't afford to take that chance."
The fear mongering doesn't stop there.
The next scene shows a DADT protester receiving a draft registration card from a mysterious, gloved man.
"Be careful what you rally for because Uncle Sam may end up drafting you," the ad concludes.
The spot, however, seems poorly timed. Legislation to repeal DADT was successfully passed in the Senate this weekend. A questionnaire filled out earlier this year by more than 100,000 active servicemembers showed that there was unlikely to be damage caused by the integration of openly gay troops into the military.
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