Apple has just released sales figures for the new Apple TV, which went on sale in October.
Apple expects to sell its millionth unit of the $99 digital media receiver. In addition, Apple announced in a press release, Apple TV users are renting or buying 400,000 TV episodes and 150,000 movies each day via iTunes.
While these figures don't quite compare to the iPad, which sold 1 million units in its first 28 days on the market, they seemingly promise a stronger run than the first-generation Apple TV, which Steve Jobs admits wasn't a "huge hit."
Roku set-top devices have been available for more than two years and have sold nearly as many units as the second-generation Apple TV has in a couple months, Business Insider notes.
Apple's news comes just a day after reports that Google is delaying the roll out of Google TV devices in order to tweak the software, which was not met by rave reviews.
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To see critics' hands-on impressions of Apple TV, check out our review roundup.
