(Bloomberg) -- Google Inc. is talking with educational-software companies to help build a marketplace for online learning programs, an industry whose value may approach $5 billion this year.
Games and instructional tools for teachers from companies such as Grockit Inc. and Aviary Inc. are already offered in the Google Apps Marketplace, an online store that opened in March. Google, the world's largest search engine, seeks to lure more educational developers and is stepping up efforts to generate revenue from the project, company executives say.
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