Brian Williams Takes Dig At New York Times For 'Discovering Brooklyn' (VIDEO)

On top of the broadcast news ratings, NBC's Brian Williams took a funny jab at the newspaper of record.

Appearing on 'Morning Joe' Wednesday morning, Williams was asked what, in his opinion, was the media story of the year. Williams couldn't hold back his documented sardonic sense of humor.

"I think the media story of the year of 2010 was the New York Times' discovery of Brooklyn. Once a day, there's a story about all the riches offered in the borough," he said to laughter from the show's hosts as he continued his satire. "There are young men and women wearing ironic glass frames on the streets."

"There are open air markets, like trading posts in the early Chippewa tribe," Williams continued, "where you can make beads, simple beads at home, and trade them for someone to come over and start a small fire in your apartment that you share with nine people."

WATCH (via Daily Intel):

Comments

[BocaMom]

01:23 PM on 01/04/2011

Too funny. Join the club. The New York Times has become a rag. Sad.

[General Public]

08:58 PM on 01/03/2011

If the New York Times just discovered Brooklyn, then where are they being published from? I think I may have discovered the answer. This editorial by publisher emeritus T. Herman Zweibel explains everything: http://www.theonion.com/articles/well-ive-sold-the-paper-to-the-chinese,16680/ Now I know what you're thinking: isn't the New York Times a separate newspaper from The Onion? Well yes, of course, but they are both part of T. Herman Zweibel's once-great media empire, which he is now selling off to foreigners to make money.

[shediac]

08:07 PM on 01/03/2011

love is strange...........

[lulamaebroadway]

01:12 PM on 01/03/2011

Media Story of The Decade - "serious" newsman Brian Williams more hilarious than most pro comedians.

[SchmataHari]

10:50 AM on 01/02/2011

Does anyone know how to find the SNL skit with Williams and Wiig, where he wins the Publisher's Clearinghouse? It was the funniest EVER, and is no longer available... :-(

[kreichek12]

01:42 PM on 01/03/2011

http://home.theundergroundcity.com/_Publishers-Clearing-House/video/351154/22344.html

[chromodynamics]

02:21 AM on 01/04/2011

"Free cheesy bread?!? You never get free cheesy bread!"

[thehawke]

12:06 PM on 01/01/2011

The pic on the front page of the media section could not possibly be Brian Williams. His eyebrows are not arched in that "concerned father" way like they are when he does the news.

[franwnyc]

10:51 PM on 12/30/2010

Brian Williams is absolutely hysterical when he gets going. I've seen him with Jimmy Fallon, Conan O'Brien, David Letterman and Jon Stewart. He can best any of them. Especially Jon Stewart. Those 2 are a comedy team.

[highflag]

01:28 PM on 12/31/2010

All of us ex-pat Jersey guys are very funny...

[sabrinatee]

09:05 PM on 12/30/2010

Good on you, Brian. The NYT deserves more than a little dressing down. When they first dubbed Brooklyn "the East Coast Berkeley" a few years ago, I (and everyone I know who lives in Berkeley) laughed my ass off. As if. Get real, NYT: Brooklyn was the place where hipsters priced out of Manhattan went to lick their wounds, and now the borough has made Manhattan superfluous. I'm just waiting for the same thing to happen to Staten Island.

This is just another instance of "it doesn't exist" until the NYT "unveils" it - I remember when the newspaper did this to the late Tower Records (from Sacramento), Trader Joe's (from Monrovia, CA), Target (from Minneapolis), and Ikea and H&M (both from Sweden). Heh.

[Wilkby]

08:51 PM on 12/30/2010

Brian Williams can quit his day job any time he wants. He could make a living as a comedian/ Very LOL!

[lglglg]

04:46 PM on 12/30/2010

Brian kept saying the word "artisanal" over and over again. Wait a minute...don't the last four letters of that word spell "anal"? Now I get it.

[Puller58]

04:37 PM on 12/30/2010

Williams has a sense of humor?  Who knew?

[nigele8992]

04:20 PM on 12/30/2010

Anyone remotely up on popular culture should find the hilarity in this

[seawillow]

03:59 PM on 12/30/2010

v. funny

[20090120]

02:45 PM on 12/30/2010

It's good to be the 'King' of...something, I suppose...until you get to cocky and then there's all these people screaming 'Throw the bum out'. Just stick to the facts, Brian, and you won't have to be labeled the next Fixed News wannabe/copycat.

[patriciacaldwell]

07:36 PM on 01/01/2011

What?? You didn't get the comedy?

[fleurdunil]

01:21 PM on 12/30/2010

I heard him once on Wait Wait Don't Tell Me and he is quite witty, arrogant but witty. He is def. spot on the NYT discovery of Brooklyn. Brooklyn is awesome but I live on the Lower East Side where there are tons of great places and things to do and thank goodness the NYT isn't obssessively covering it.

[patriciacaldwell]

07:38 PM on 01/01/2011

Brian plays the arrogant witty person role. He's definitely not arrogant. Anyone game enough to Slow Jam the News with Jimmy Fallon can't be arrogant.