Jordan Cooper, Hyperpublic: 27 Million And Counting

01/06/2011 05:21 pm ET | Updated Jul 28, 2011
  • Lauren Drell The Huffington Post/AOL Small Business

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the least, and no two entrepreneurial paths are exactly the same, whether they result in fame and fortune or just a few hard knocks.

There are an estimated 27 million small businesses in the United States. And 27 Million and Counting is our attempt to capture as many of these unique, only-in-America success stories as we can. The premise is simple -- we give entrepreneurs 60 seconds to share their stories, in their own words. We hope they will inspire, inform and maybe make you laugh. This is Jordan's story.

Name: Jordan Cooper
Company: Hyperpublic
Location: New York
Website: www.hyperpublic.com
Fun Fact: Jordan is a partner is Lerer Ventures, a venture capital firm run by Huffington Post Chairman Ken Lerer and his son, Thrillist CEO Ben Lerer.

WATCH:

The original version of this article appeared on AOL Small Business on 1/6/11.