A Brief History Of Product Placement In Movies (VIDEO)

Oliver Noble of Filmdrunk compiled this impressive mashup of all the most noticeable product placements in movies, and we are stunned at how many there really are.

Complete with detailed notes about the history of product placement, this informative mashup's hilarity comes from the fact that so many films think their copious amounts of advertisements go unnoticed.

Of course, there's always the "Wayne's World" approach, which at least makes light of the obviousness of the product placement, thus making it tolerable. (Via The Daily What)

WATCH:

Comments

[TitaniumAvatar]

05:05 PM on 01/13/2011

What about all of Wayne's references to Schwing?

Makers of large extending cranes, among other things.

[NRdrummer89]

12:44 PM on 01/13/2011

I love Wayne's World

[Someone Out There]

09:31 AM on 01/13/2011

The Wayne's World approach is played out.

[olddognewtrick]

07:01 PM on 01/12/2011

Look at the grocery store in the movie: Double Indemnity

[ryry80]

05:51 PM on 01/12/2011

Josie and the Pussycats did an excellent job of parodying product placement as well.

[derrickhoyle]

04:19 PM on 01/12/2011

How could you leave out Cast Away? It was a huge ad for FedEx and Wilson.

[napoleon68]

11:08 AM on 01/12/2011

the bits from waynes world were done intentionally and were actually making fun of this sort of thing.

[Hnorc]

12:09 PM on 01/12/2011

Perhaps you missed it, but that was pointed out.

[Ted Bouklos]

10:09 AM on 01/12/2011

"Tell him about the Twinkie, Ray"..."what about..the Twinkie?"

[Jasel]

09:50 AM on 01/12/2011

Wayne's World! Party Time! Excellent!

[egaeus]

09:33 AM on 01/12/2011

The Sopranos featured a number of prominent product placements.

The Houseguest with Sinbad and Phil Hartman had some of the most obvious product placement I've ever seen, as did Zombieland, which was essentially one long ad for Twinkies.

[Sean Dominish]

08:22 AM on 01/12/2011

you may have not noticed these ads, but your brain did.

[stagebandman]

01:29 AM on 01/12/2011

3 quick takes:
1st: Mac And Me was financed by McDonald's. What did you expect?
2nd: E.T. - the story: http://www.snopes.com/business/market/mandms.asp
And 3rd: What about The Truman Show?

[Angie Daniels]

11:51 PM on 01/11/2011

Sweet. Send me a link. How do I finance my little film with product placement?

[eepah]

06:07 PM on 01/11/2011

Now now HuffPo-- those who live in glass houses, etc.

[duckzilla]

09:37 PM on 01/11/2011

This is true

With a tech page which isn't much more than a ipad, iphone, ipod, iwhatever advertisement....huffpo shouldn't talk

[Deadrat]

11:01 PM on 01/11/2011

like every other tech news outlet? i swear we are going to find out Josh Topolsky from engadget is secretly Steve Jobs son.
Go slashdot.

[BlackJAC]

03:23 PM on 01/11/2011

Some of these I would disagree with on the grounds that they're either set decoration (like the Fatty Arbuckle one), existing location-shoot background (Times Square), or were required for a joke punchline (the Groucho Marx one and Bed Bath & Beyond for Click).  I've also seen far more blatant product placement on Chuck (with Subway) and Hawaii Five-O (with that new Microsoft phone and Longboard beer), with my favorite being a Zima sign on Babylon 5.

[stagebandman]

01:27 AM on 01/12/2011

Hawaii Five-O is also big on Chevys, as was Transformers (both heavily featuring the new Camaro, which I want).

[BlackJAC]

12:53 PM on 01/12/2011

Plus Will Arnett was dropped as the voice of KITT 3000 in the new Knight Rider because the show used Ford cars, which created a conflict of interest with his existing business relationship with GM.

[LastWave]

06:29 AM on 01/12/2011

they get paid if its in the background too. so im sure they set up their shots accordingly.