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Living Social Amazon Deal Leads To One Million Purchases In Hours

Living Social

The Huffington Post   First Posted: 01/19/11 01:40 PM ET Updated: 05/25/11 07:25 PM ET

Buy one, get one free never sounded so good.

Living Social's latest deal has taken the Internet by storm, attracting over 1.2 million purchasers in just hours, and has group buyers scrambling to pick up a $20 Amazon.com gift card for just $10. There's still several hours left for the deal.

Click here to check out the deal for yourself.

The Groupon competitor could be making close to $2.5 million already, according to Business Insider, assuming they are splitting the purchases with Amazon.

In either case, the tremendous amount of traffic in so little time is hammering the site, causing some load-time issues, and another surge is likely as the West Coast begins its day.

The site works by encouraging users to share the daily deal through social media. Though in many cases the deal itself may be attractive enough to make users come back to the site daily, Living Social also offers the deal for free to users whose social media friends make a purchase.

If three Facebook friends take advantage of the deal via the shared link on your profile, you can get it for free.

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