What Is Cool? 'Influencers' Explores Creativity And How It Becomes Contagious (VIDEO)

01/21/2011 02:47 pm ET | Updated May 25, 2011

What is cool? What is it that makes people like Muhammad Ali, Jay Z, or Gwen Stefani icons? CEO and founder of brand management firm Translation Steve Stoute has a thing or two to tell us about creativity, curiosity, and culture. Having represented the likes of Jay Z, LeBron James and Justin Timberlake among others, Stoute is a man to be trusted with ideas that will spark your own curiosity and with giving us insight into how trends become popular and integrated.

Watch Stoute below in an excerpt from INFLUENCERS.

INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.