Fox Rejects AshleyMadison's Superbowl Ad Starring Porn Star Savanna Samson (VIDEO)
FOX rejected a 2011 Super Bowl ad from controversial dating site AshleyMadison.com, stating that their Standards & Practices deemed the spot "not acceptable."
The commercial, which stars porn star Savanna Samson, depicts a woman who seems excited by the prospect that her husband is cheating on her. An advertisement on YouTube encourages viewers to watch the X-rated version on AshleyMadison's online channel.
In response to the ad's rejection, AshleyMadison CEO Noel Biderman lashed out at the NFL and FOX News for an unfair bias against porn stars. "Now that so many adult film stars including Jenna Jameson and Sasha Gray have crossed over into the mainstream, it's disappointing that the NFL continues to discriminate against them," he said. "I wonder if they're planning on restricting Ben Roethlisberger from playing or Rex Ryan from coaching in the big game." The network offered no explanation as to why the spot didn't meet their acceptability standards.
Adweek reports that FOX is no stranger to airing edgy material:
Fox is not one to shy away from controversy. Last season, it didn't interfere when Seth MacFarlane delivered an episode of American Dad that featured a horse being masturbated by one of the show's regular cast members.
Billed as a "discreet dating service," AshleyMadison is a matchmaking website for individuals looking to cheat on their partners. Their tagline "Life is short. Have an affair." is not mentioned in the commercial.