Sean Avery Naked: Rangers Star Poses Nude For Skin Cancer (PHOTO)
The shirt features a naked Avery covering his genitalia and the words "protect your largest organ" displayed on it.
The campaign's goal, as described on the official Facebook page, is to "raise awareness about the deadly skin cancer and benefit melanoma research at the NYU Cancer Institute at NYU Langone Medical Center."
"Protect the skin you're in" has also featured celebrities Heidi Klum, Dita Von Teese, and Victoria Beckham.
Click here for more information about the campaign.