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Julianne Moore The New Face Of Talbots (PHOTOS, POLL)

02/01/2011 07:56 am ET | Updated May 25, 2011

Talbots keeps trying to shed its frumpy image, now by enlisting Julianne Moore as the star of its Spring/Summer ad campaign. She was photographed in a greenhouse by Mert Alas and Marcus Piggott and the advertisements will be debuted in March fashion mags.

Moore replaces Linda Evangelista, who had a brief stint with the label. Talbots' chief creative officer Michael Smaldone told People.com that Moore "exemplifies everything we want as the face of the brand. She's a very active, beautiful, soulful woman." Add "unrecognizable" to the list -- we probably wouldn't have know it was her...would you?

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