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02/01/2011 07:56 am ET | Updated May 25, 2011

Julianne Moore The New Face Of Talbots (PHOTOS, POLL)

Talbots keeps trying to shed its frumpy image, now by enlisting Julianne Moore as the star of its Spring/Summer ad campaign. She was photographed in a greenhouse by Mert Alas and Marcus Piggott and the advertisements will be debuted in March fashion mags.

Moore replaces Linda Evangelista, who had a brief stint with the label. Talbots' chief creative officer Michael Smaldone told People.com that Moore "exemplifies everything we want as the face of the brand. She's a very active, beautiful, soulful woman." Add "unrecognizable" to the list -- we probably wouldn't have know it was her...would you?