Valentine Lingerie More Popular Than Roses In UK

02/10/2011 03:42 pm ET | Updated May 25, 2011

LONDON (Reuters Life!) - British men are choosing sexy knickers over short-lived and often more pricey presents such as roses and champagne this Valentine's Day as they seek a bigger "bang for their buck" in a tough economic climate.

"Lingerie is for love on a budget. It really is the gift that keeps giving," said Sharon Webb, head of design at department store group Debenhams, which is seeing demand rocket for knickers priced at 4.50 pounds ($7.24).

With a dozen red roses costing up to 100 pounds on Valentine's Day, including delivery, some men are prepared to spend a little more on lingerie, and still feel they are saving.

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