Seven determined couples locked lips for more than 36 hours to celebrate Valentine's Day in Pattaya, Thailand, a beach resort town, a landmark "kissathon" that organizers claim marked the longest recorded smooch in history.
The previous record -- 32 hours, 7 minutes and 14 seconds -- was set in 2009 by a couple in Germany, according to Guinness World Records.
Fourteen mostly Thai pairs entered the contest when it kicked off Sunday morning at 6 a.m. local time. By Monday afternoon, half were still puckering up on the white-marble corridor a shopping mall, where tourists gawked and smiled at the spectacle, snapping pictures with glowing mobile phones behind a red rope.
See pictures from Thailand's Kissathon here and watch raw video below.