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BOOM! A Bold New Community In Palm Springs

The Huffington Post     First Posted: 02/15/11 02:48 PM ET   Updated: 05/25/11 07:30 PM ET

BOOM, a $250 million community in Rancho Mirage near Palm Springs, is still in the early stages of development but set to break ground in 2012. The high-design space geared toward LGBT senior citizens is the result of a collaboration between principal Matthias Hollwich of the New York architecture firm Hollwich Kushner and nine other architecture firms. The architects who designed the community's eight neighborhoods were given free reign but were also challenged to think outside the box when it comes to designing for a retired life. Co.design explains:

"Each firm was given a piece of the 100-acre plot and total freedom to inject their personal style into the space. The only requirements for the architects were that their structures had to epitomize high design in order to fight the stereotypical look of retirement communities, and that none of the firms could have ever done work around aging before, so they could come to the project with fresh ideas."

Originally conceived as an LGBT retirement community, it has evolved to include residents both straight and gay, young and old. The ground plans also include a boutique hotel, a health spa and wellness center, and a playground for visiting grandchildren (the Healing Funhouse designed by Arakawa plus Gins). We got in touch with Matthias Hollwich to ask about his unorthodox approach to designing for a retired life--and more importantly, when can we move in?

HP: Talk about your decision to make BOOM a pedestrian-only community. It's good urban planning, but why is it especially important for senior citizens?

MH: One of the key issues is creating a different environment, and pedestrian community is something unique and novel. Since we can design a new urban condition, the choice was easy--nobody really wants to have a car in their leisure area--but when you look closely, every house is reachable by car, but you can walk to every other building / neighborhood without crossing a street.

HP: You've decided to include prospective BOOM residents in the development phase, as opposed to presenting a final product at the end of the construction. How are you accomplishing this?

Yes, this is one of the big missions we have. Right now we are building out our Facebook presence (BOOM Communities) and have a feedback tool on www.boomforlife.com. In the future we will have the "BOOM Configurator" on Facebook, where people can give feedback on the design, communicate with the architects, and also verify their activity interests with what BOOM is offering. And if we missed something in our planning, we will hear about it and incorporate it into the design.

Also, in 3-4 months we will start a 10 city tour with concerts and workshops where we invite people who are interested in the idea and / or the development to join us and work with some of the architects on the design, as well as sign up as BOOM ambassadors, community leaders, and much more.

HP: While BOOM is welcoming to all residents, you're focusing on LGBT senior citizens. What do you hope BOOM can provide LGBT residents that other senior citizen residences can't?

MH: BOOM started with the LGBT community in mind, because they are mavericks, have a different definition of family, and there is even more age discrimination than in the straight community. However, we decided that this is a 40+ community and open for all--and if retirement is part of that, then everything you need will be there for you (from socializing opportunities, continuing work / volunteering programs, health support, etc.). What BOOM will do different is that with beautiful architecture it also will have a social engine that is about community, integration, and uplift--basically prototyping a new way of life.

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BOOM, a $250 million community in Rancho Mirage near Palm Springs, is still in the early stages of development but set to break ground in 2012. The high-design space geared toward LGBT senior citizens...
BOOM, a $250 million community in Rancho Mirage near Palm Springs, is still in the early stages of development but set to break ground in 2012. The high-design space geared toward LGBT senior citizens...
 
 
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12:59 PM on 03/16/2011
Is this Alice and the Wonderland?

It looks like they are trying to encourage Seniors to be kids again.
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HufferDave87
Give me the facts, then I'll decide...
01:50 PM on 03/11/2011
So in the pictures, I saw a child running around, Lance Bass look-alike, a straight couple, and a bunch of buildings that either look like penises are have every color on the color wheel on them.

If I were part of the LGBT community, I would be offended by this ridiculous space station-esque design.
08:35 PM on 02/23/2011
I think this is a great idea. The design is very impressive- they definitely thought outside the box. I have a few friends who will love this place and fortunately I already have the perfect Palm Springs Realtor from Patrick Stewart Properties to show them their future retirement dwelling, once it is built of course. I'd even love to stay at the hotel because those pools look phenomenal! Do you think they'll add a casino too?
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Widespread Panic
does anyone really care??
10:35 PM on 02/22/2011
I thought it was a playground for kids.
06:04 PM on 02/21/2011
Towards Reversible Destiny!
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HUFFPOST SUPER USER
FlangeSqueal
Hip urban unionista - fighting ignorance !
02:10 PM on 02/17/2011
Might be a good idea, but these architects have their priorities all screwed up.

Most of the renderings look like something a Sheik would build in AbuDabi for his 46 wives and extended families...one rendering looks like Idlewild Airport with the roof torn off by a storm....and the rock climbing wall ? You gotta be kiddin' me !

Likewise, the "shared swimming pool as moat" idea - ZERO interest in either str8 or gay couples. No privacy at all.

Silly ideas put forth with little ambition or heart.
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JScott
John Galt's last name is McGuffin-Smithee
11:40 AM on 02/16/2011
Another project full of pretty pictures, I'll believe it when it's actually built. There was a similar project that was supposed to be in Cathedral City on HWY 111 across from Town Square Park
IT'S STILL A VACANT LOT 15 some years later. And a similar project further west on 111 in Palm Springs, I think it's still a vacant lot or it's now retail or car dealerships. And don't forget
there's a RE recession goin on and it's hit the Coachella Valley pretty hard.
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NAMU2010
Know Better = Do Better
11:20 AM on 02/16/2011
oops I meant LGBT....lol
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NAMU2010
Know Better = Do Better
11:19 AM on 02/16/2011
A retirement community for GBLT people already exists...it's called Palm Springs!
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HUFFPOST SUPER USER
trekbette
Bow Ties Are Cool!
01:27 AM on 02/16/2011
Good: a place for people to spend their twilight years with their significant others, regardless of sexual orientation, without judgmental stares.

Bad: Where did the idea come from that if someone is gay, they automatically have bad taste?

Sexual orientation should not matter so much in the design of a retirement community. A rock climbing wall? Come on. If this is a community for people of all ages, fine. For the elderly, convenience, low impact exercise opportunities (swimming pools, golf) and mental stimulation are vital for a long and happy retirement.

The designers need to remember that whether straight or LGBT, people are actually individuals, with their own tastes and opinions—not stereotypes.
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Ioan Lightoller
Proud Married Gay Pagan Man
05:18 PM on 02/16/2011
Fanned and faved. I was looking at the pictures and wondering if there were any seniors in on this project. Sure have the rock wall and other things for those of us who can still do that sort of thing, but how about the low-impact activities that you mention. Hot tubs and a couple of masseuses and masseurs would be nice.

I think that the designers should be talking to REAL seniors and get their input. One size does not fit all.
12:38 AM on 02/16/2011
awful.
11:43 PM on 02/15/2011
So much old people sex.
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10:45 PM on 02/15/2011
Timeless as Tomorrowland.
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paulrandall
09:26 PM on 02/15/2011
" none of the firms could have ever done work around aging before"
might add to that it doesn't look like these firms have done any work around housing either. Designs don't need to be sterotypical but they do need to work and be well planned. Not much evidence of that in these renderings.
HUFFPOST COMMUNITY MODERATOR
JScott
John Galt's last name is McGuffin-Smithee
11:41 AM on 02/16/2011
It's just pretty pics and 'concepts', kinda like the old Magnavox TV print ads.
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jcarterla
There ain't no shame in my game!
09:09 PM on 02/15/2011
Is this a retirement home or a preschool of the future? What happened? We usually have good taste.