Calvin Klein's New Campaign: An Instant Classic? (VIDEO)

WATCH: Will Calvin Klein's New Campaign Become An Instant Classic?

Update: If the video below is giving you trouble, you can also watch it here.

Previously: It's no Brooke Shields whistling, but we kind of like Calvin Klein's newest ad, featuring 30 different models bouncing around in what looks like a prison cell. Models we recognize...songs we may or may not listen to at the gym...it all looks, dare we say, hip? And Women's Wear Daily reports that the new "masterbrand" campaign -- set to drop for TV, print, internet and social media come March 1 -- was the "largest digital initiative" in CK's history. So, uh, it better go over well, for Calvin's sake.

WWD explains: "There are four different iterations -- for Jeans, Underwear, Fragrance and one for all categories -- with more than 60 differently edited variations, some of which specifically target Asia. A key purpose is to drive traffic to ckone.com, which offers profiles of the cast and background content, and lets visitors upload their own ck one video versions."

All were directed by Steven Meisel.

Take a look and tell us what you think.

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