Daft Punk Teams With Coca-Cola For New Soft Drink
The world's most mysterious electro-robots are at it again. After recently scoring Tron: Legacy, the duo's latest move finds them partnering with Coca-Cola to release limited edition coke bottles, reports Hypebeast.
Following a successful collaboration with Mika in 2010, soft drink giant Coca-Cola partners up with another major act in 2011 as they introduce the Daft Punk x Coca-Cola "Club Coke". Produced in two distinctive colorways, mimicking the helmets worn by the French duo, the gold and silver bottles will see a limited production run beginning in March 2011.
The bottles will be given general release at clubs, and will also be packaged in a collector's box as a set, made available exclusively through the Paris boutique colette. Best Week Ever notes a video posted to Coca-Cola France's Youtube channel. The clip is a still frame of the two bottles, backed by an electro track allegedly sprung from Daft Punk's turntables. There has been no confirmation as to whether the music is apocryphal, or if it indeed belongs to the highly secretive duo. According to Hypebeast, more information will be available through www.daftcoke.com, which goes live in a matter of months. Check out the video below:
UPDATE: The music below is NOT Daft Punk. Thus far, all videos, streams, mp3 relating to the product are fake or fan material. However, according to Daft Punk PR rep, Daft Coke "Is a Coke creation, inspired by the Electronic Duo. Daft Punk have actually produced something gorgeous and very exclusive on their side that will be revealed on daftcoke.com in May"