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Illinois Craft Brewers Fight To Protect Right To Distribute

The Huffington Post   First Posted: 02/23/11 04:20 PM ET Updated: 05/25/11 07:35 PM ET

Beer

In the past few years, the nation-wide trend of craft brewing has developed a following of aficionados as zealous, finicky and committed as its counterpart in the wine world -- if a little scruffier. The trend has led to an explosion in the number of breweries operating nationwide, up nearly 20 percent in the last five years alone, according to the Brewers Association.

The Chicago area is one of the hubs of the microbrew phenomenon, with bigger names like Goose Island, Half Acre and suburban Munster, Indiana's Three Floyds leading the way. Smaller brewpubs and craft brewers like Metropolitan Brewing, Finch's Beer Co. and Revolution Brewing also cater to lovers of the finely-honed hop.

But a recent federal court decision has thrown craft brewers into a tussle with beer distributors and massive conglomerates, in a battle that will play out in the state legislature this month.

The dispute began when Anheuser-Busch, now a subsidiary of the Belgian mega-corporation InBev, made a rather audacious business move. The company, like all beer makers, is forced to deal with a middleman: the distributor. After Prohibition, the United States set up a three-tiered system for distributing alcohol, where the producer sells to a distributor, who in turn sells to the retailer. Only the retailer has direct access to customers.

Like any good business, Anheuser-Busch wanted to cut the middleman out. It already owned 30 percent of City Beverage, a Chicago wholesale distributor, and made a play to buy the remaining 70 percent. But the Illinois Liquor Control Commission pointed out that this would violate the three-tier system, and wouldn't allow the deal to go through.

Here, InBev cried foul. Specifically, it pointed to the fact that in-state beer producers (like the craft brewers mentioned above) were allowed to get distribution licenses, circumventing the distribution requirement, and it argued that out-of-state producers were being discriminated against by not being afforded this right.

Judge Robert Dow, Jr. agreed with Anheuser. But what to do? In his opinion, he saw two options: "extension" (allowing out-of-state brewers to distribute as well) or "nullification" (forbidding all brewers from distributing).

Nullification would be a cruel blow to craft breweries, who would then have to pay a third party to distribute their beers, a burden some of the smaller brewers might not be able to support. Judge Dow ultimately decided on nullification, but he gave an out: "the Court temporarily stays enforcement of its ruling to provide the General Assembly an opportunity to act definitively on this matter if it chooses to do so."

In other words, the state legislature has the chance to step in.

A team of local beer aficionados called, appropriately, Guys Drinking Beer, is one of the groups lobbying Springfield to adopt a middle path, allowing the little guys to self-distribute while keeping the three-tier system in place for behemoths like InBev.

The legislation they back would allow any brewer that produces fewer than 60,000 barrels of beer a year to obtain a distributor's license. Brewpubs would also be able to distribute under the legislation.

This would exclude even some of the larger craft brewers -- Goose Island, for instance, produced 127,000 barrels last year. But it would protect the smaller breweries who would potentially be crippled by a requirement to use a third-party distributor. For example, Chicago's Argus Brewery could keep self-distributing, and Two Brothers out of Warrenville could continue to run Windy City Distribution, which brings fine craft beers like Stone to retailers around Chicago.

"See, we got to thinking - the Illinois Craft Brewers Guild, who wrote the current legislation before the Illinois House and Illinois Senate, has the backs of craft brewers in the state," the Guys write on their "Save the Craft" page. "And we know that the Associated Beer Distributors of Illinois are in the corner of distributors. And Anheuser-Busch has suits in their corner too. But what about the people who drink all that beer in the first place? We're the ones who will ultimately be impacted by whatever proposal the legislature approves."

In order to save the craft, the site directs readers to call and email their legislators, encouraging them to back House Bill 205 and Senate Bill 88, the legislation that provides for this middle way.

To learn more, or to join the fight, head over to Save The Craft for more information. And a generous hat-tip to Chicagoist, whose Karl Klockars is also one of the Guys Drinking Beer.

CORRECTION: An earlier version of this story indicated that Half Acre is distributed by Windy City. It is distributed by Chicago Beverage Systems.

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In the past few years, the nation-wide trend of craft brewing has developed a following of aficionados as zealous, finicky and committed as its counterpart in the wine world -- if a little scruffier. ...
In the past few years, the nation-wide trend of craft brewing has developed a following of aficionados as zealous, finicky and committed as its counterpart in the wine world -- if a little scruffier. ...
 
 
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02:02 AM on 03/02/2011
This system makes craft brewers not want to grow or keeps them from growing. AB is the Republican Party of beer(though not really beer) companies, taking from the poor and giving to the rich.
05:19 PM on 03/01/2011
6 cases of Goose Island Mild Winter sitting in my parents basement in Chicago... can't wait until next visit!
02:54 PM on 03/01/2011
The only reason that AB and InBev are pushing this is because their revenue is way down, thanks to the shifting palate of American beer drinkers. More brewpubs and more access to locally-brewed, hand-crafted beverage has made their fizzy yellow p*sswater less relevant, despite the millions of dollars they spend each year on pervasive (if, often, pithy) advertisement, attempting to equate drinking their awful swill with sexiness, success, and patriotism. Real "Patriots" buy local, or brew their own. Cheers to the brewers/brewsters! Drink free or die!
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HUFFPOST COMMUNITY MODERATOR
KIVPossum
Moldova Marsupial
11:39 AM on 02/25/2011
The American Way - do anything you can to s.crew the small business
03:50 PM on 02/27/2011
All while claiming to support small business.
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rich3324
Likes: Chasing villagers. Dislikes: Fire
03:56 PM on 02/24/2011
Do we still need the three-tiered system?
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DanoX
I'll be your snack-pack baby!
12:32 AM on 02/28/2011
If you want more than three choices of beer when you go to the store you do.
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HUFFPOST SUPER USER
TXconfidnz
Schpelling Bea Regect
09:23 AM on 02/24/2011
The answer is simple... most Anheuser-Busch products aren't REAL beer, anyway, and therefore are not entitled to the same privileges as the people who DO make real beer as opposed to the swill that Anheuser-Busch tries to pass off as beer. Problem solved! :)
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DanoX
I'll be your snack-pack baby!
12:33 AM on 02/28/2011
BAM! nice! Anheuser-Bush is pinkel wasser.
05:44 AM on 02/24/2011
Distributors add no value and all brewers should be allowed to end these relationships at will.
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DanoX
I'll be your snack-pack baby!
12:34 AM on 02/28/2011
Absolutely! Bring back the monopolies! I would be so great to only have like three beers to choose from again.
12:22 AM on 02/24/2011
As if we haven't already concentrated all the wealth at the top. Let's screw the little guys while we're at it and attack something as American as beer and apple pie.
12:19 AM on 02/24/2011
Finally we can see how Government is usually the cause of such distasteful monopolies. If this were a true free market there would be NO issue to solve.
03:52 PM on 02/27/2011
A free market left to it's own devices soon devolves into a market manipulated by a very few for their own benefit. Free markets are never free unless regulated.
12:01 AM on 02/28/2011
Oh do tell of an example of such an unregulated market....
11:53 PM on 02/23/2011
Illinois, and its corrupt system are at it again. The little man cannot compete with the conglomorate Amheiser Busch/Miller Coors superurinepiss beers. Microbreweries need to be able to compete on the market too; most of us beer schnobs who drink for the taste understand the importance of having "good quality". This is a dark ponzi scheme folks. The little breweries are not gonna make it, so prepare to buy out Amaretti's now!
10:14 PM on 02/23/2011
With all due respect, Three Floyds is an INDIANA beer. I get it; most of their distribution goes to Chicago. But they are an Indiana beer and us Hoosiers are very proud of that.
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Yorksgal
Until everyone has EQUAL RIGHTS, I will not rest.
09:46 PM on 02/23/2011
Big corporations once again shouting because some small entrepreneur may bite into their profits. How sad.

Bring on the real beer - the craft beer - hmm, yum.
HUFFPOST SUPER USER
patg00
2 is the odd prime
02:32 PM on 02/24/2011
wrong. the big corp wants to buy the distributor of their beer. They didn't care about the little guys until the govt said, no you can't distribute your own beer, you need to go through my brother in laws distribution company.
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DanoX
I'll be your snack-pack baby!
12:42 AM on 02/28/2011
Wait, so you honestly think that if A/B owns the entire distribution process, they will happily distribute another company's beers?
HUFFPOST SUPER USER
Van Carter
09:41 PM on 02/23/2011
I question the need for the distribution level at all?

It seems to me the wisest course would be for the U.S. government to change the laws with regards to a three tier system at all.

I am left a little puzzled as to the value of distributors in the present.
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DanoX
I'll be your snack-pack baby!
12:52 AM on 02/28/2011
Their value is as it has always been. Aid in regulation, taxation and interstate commerce, as well as preventing monopolies from forming.
09:06 PM on 02/23/2011
Seems like a fair compromise to me.
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HUFFPOST SUPER USER
bussumheads
04:47 PM on 02/23/2011
SAVE THE CRAFT! NOT THE P*SS BEER!!!