Venture capitalists are plowing money into companies that help target online advertising, despite public concern about privacy and potential government restrictions.
In the past three months alone, online-tracking specialists Lotame Solutions Inc., Media6Degrees Inc., eXelate Media Ltd., [x + 1] Inc. and Turn Inc. each secured new investments from prominent venture-capital firms. In January, Millennial Media and Tapjoy Inc., which deliver ads to smartphones, each said it had raised more than $20 million.
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