TECH
02/25/2011 11:34 am ET | Updated May 25, 2011

Online Trackers Rake In Funding

Venture capitalists are plowing money into companies that help target online advertising, despite public concern about privacy and potential government restrictions.

In the past three months alone, online-tracking specialists Lotame Solutions Inc., Media6Degrees Inc., eXelate Media Ltd., [x + 1] Inc. and Turn Inc. each secured new investments from prominent venture-capital firms. In January, Millennial Media and Tapjoy Inc., which deliver ads to smartphones, each said it had raised more than $20 million.

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