Mike Bloomberg Wants To Rule Opinion Journalism With Bloomberg View: NYT

After conquering Wall Street in the 1970s, crushing competitors in the information-technology industry in the '80s and reigning over New York City politics for the past decade, the ever-ambitious Mr. Bloomberg now wants to dominate a new sphere -- the world of opinion.

At the mayor's urging, his giant media company will soon make a splashy foray into opinion, churning out columns and essays on issues as varied as gun control and deficit spending. At the center: up to two editorials a day that channel the views of Mr. Bloomberg himself.

The mayor, a keen student of power, is privately conceding to friends that he will not be a candidate for president, a position he covets, and he is coming to grips with the reality that philanthropy, even on the sky-is-the-limit scale that he is planning, will not be enough to make him a potent force in national and international affairs.

So Mr. Bloomberg, 69, is trying on yet another new suit, that of policy-shaping publisher. He has told associates that his new op-ed project, called Bloomberg View, will allow him to maintain, and perhaps even deepen, his influence, long after the 24-hour spotlight of public office recedes.

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