Huffpost Arts

Red Bull's Ad Campaign Uses Google Maps To Create Street Art View

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STREET ART VIEW

The masterminds at Brazilian advertising agency Loducca combined the power of Google with the fascination of street art to create Street Art View for Red Bull.

The website is based on user submissions, allowing visitors to "tag" their favorite works, resulting in a large scale exhibition of global street art. By clicking through the thousands of submissions, visitors can see works from unknowns to famous street artists including Banksy, Keith Haring, Os Gêmeos and Space Invader.

While it is interesting to play virtual street art tourist, some critics have questioned the use of (frequently anti-commercial) street art in order to sell the caffeinated beverage. What do you think: clever ad campaign or questionable commercialization?