Chrysler Twitter Account Fires F-Bomb Tweet By Accident

Chrysler Autos accidentally cursed to its more than 7,000 Twitter followers on Wednesday. It quickly deleted the tweet.

"I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive," read the tweet, though the F-bomb was uncensored.

Mashable noted that it quickly got retweets, including this one from @tverma29 (her tweet itself was retweeted more than 10 times).

Chrysler followed up with this tweet:

Our apologies - our account was compromised earlier today. We are taking steps to resolve it.

According to Auto Blog, the Chrysler Twitter account is operated by New Media Strategies, so it's possible someone there meant to send the tweet from his or her personal account.

This isn't the first time a high-profile Twitter account misfired a tweet. The Red Cross tweeted "when we drink we do it right" with the hashtag #gettngslizzerd in February.

Also in February, Kenneth Cole used the hashtag #Cairo in a tweet to promote his spring collection, leading to huge backlash.

Comments

[brettrobbins]

06:57 AM on 03/16/2011

Twitter provides an even playing field for articulate ordinary people and trivia-spewing celebrities and executives.

[LDMerriam]

11:34 PM on 03/14/2011

Chrysler's professional tweeter forgot common sense. Here are some key points and advice when creating a social media policy: http://merriamassociates.com/2011/03/dont-drop-the-f-bomb-and-other-good-social-media-advice/

[TXCiclista]

12:39 AM on 03/10/2011

Once again, HuffPost missed the real story: Chrysler only has 7,000 followers. el oh el

[Karissa Noel Lastrapes]

03:15 PM on 03/09/2011

By accident, not ON accident. Really...

[llabesab1234]

03:12 PM on 03/09/2011

What was the proper noun after the "F-Bomb? Obama??

[julianreischl]

02:30 PM on 03/09/2011

Why does America feel such an urge to censor the f-word?

[Closer to the Edge]

08:35 AM on 03/10/2011

It's a matter of personal preference. For example I prefer the question "Why does America feel such an urge to use vulgar language?" It shows a lack of proper upbringing, lack of education, lack of professionalism, and a lack of sensitivity to those who prefer not to be subjected to vulgar language. If that's what some Americans wish to show, then they should continue to excercise their freedom of speech. Pardon the rest of of who don't wish to brand ourselves with the negatives of vulgar language.

[Crayon Pie]

10:55 AM on 03/10/2011

(Of course, i only curse replied as a joke) Theres passion in swearing! F*** is a truly beautiful word!