Emma Watson Named New Face of Lancome

By Dana Oliver, StyleList

Now that's magic!

Emma Watson has been named the new face of Lancôme. The 20-year-old "Harry Potter" star confirmed the exciting news this morning via Twitter after posting a series teasers to her followers this weekend.

"It starts with an L and ends with an E. I'm sure you have guessed the new face of Lancôme is me! :-)," wrote Watson.

"Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme", said Youcef Nabi, President of Lancôme International in a statement.

As Lancôme's youngest face, Watson joins actresses Kate Winslet, Julia Roberts, Penelope Cruz and Anne Hathaway as celebrity spokesmodels of the French beauty house.

We can't wait to see the hot young star's debut ad campaign!

What do you think about Emma Watson being tapped as the new face of Lancôme?

Quick Poll

Emma for Lancôme:

HIT! What a good pick.

Miss! She's way too young.

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Comments

[BEAUTASIA]

01:49 PM on 03/30/2011

She's just adorable! http://bit.ly/e7inL4

[SteveDenver]

09:52 AM on 03/29/2011

She's smart, talented, beautiful and charming; I couldn't be happier for her. Looking at Lancome's roster of prior representatives, they're quite selective. SorryKardashians!

[Echee Wah-Wah]

12:56 AM on 03/17/2011

I cant stand her. She is as fake and as calculated as they come

http://meettherealemmawatson.blogspot.com/

[DougBlessYou]

03:49 PM on 03/16/2011

Is that Merri or Pippen? (Lord of the Rings hobbits just in case you didn't get it, hahaha.)

[Ajay Nishad]

12:47 PM on 03/15/2011

Emma Watson is all set to leave Hermione Granger behind by becoming the new face of beauty giant Lancome
Get fuLl info at : http://bit.ly/fw3T40

[ArtsyJane]

10:51 AM on 03/15/2011

"Emma Watson" has become the icon of her generation.

The problem with this statement is that her generation (20 year olds) are not at all the typical client of Lancôme. Whether it's the make up, the perfumes, or the cosmetics, the Lancôme products are typical for older women. So, I'm not really sure who target is . If your typical client feels like the face of the brand resembles their daughter, I'm not sure that's the best selling strategy.

[BowlingForRevenge]

11:26 AM on 03/15/2011

The women Lancome chooses fall across many spectrums.
Mothers and daughters shop the same lines so that's not a problem.
Emma Watson will grow with the brand and there is truly something for everyone at Lancome
Lancome is considered a "luxury" brand in mainstream dept stores so why not tap the youthful $$$'s that would have gone to say mid line Clinique?
We also pay attention to Allure magazine's Best of Beauty recommendations and Lancome routinely has several products on the list. Their mascara's (and remover) are phenomenal.
They likely won't buy the $60 Absolue BX base but they will buy a $35 tinted moisturizer.
It's marketing 101. Expand your base.

[ArtsyJane]

11:41 AM on 03/15/2011

I'm not dissing the brand Lancôme, which I know intimately. I'm just saying, when you see who's buying Lancôme, they're not 20.

And I don't have a problem with Emma Watson either, I like her quite a bit.

It's just a strange match. When you say that she'll grow with the brand - may be she will, but I doubt that they'll keep her for 15, 20 years. They change faces every few years.

I think this is just an attempt to attract younger clientele, but it's sort of a divorce with the previous line. Lancôme faces have always been more mature women - Juliette Binoche, Isabella Rosselini, Julia Roberts, Kate Winslet, etc. Which makes sense, as that's the generation that shops Lancôme. If they want to have a new face that's barely out of puberty, that's OK, but please, do not pretend that it's because the girl in question is an icon of her generation, because there is no marketing logic behind that.

[SteveDenver]

09:54 AM on 03/29/2011

Informing young women of your brand is a way of ensuring they will recognize it as solid and enduring when they become part of the core demographic.

[roblabrousse]

10:21 AM on 03/15/2011

No hard red lipstick on this girl. Red is so trite.

[Aitch5]

09:38 AM on 03/15/2011

The Icon of her generation? really?

[Sunflo]

05:12 PM on 03/14/2011

She looks very young, like a girl in her early teens. Not her fault I know, but it's hard to see her endorsing Lancome. Isabella Rosellini was one of their best ever.

[LaurieAnn]

10:57 AM on 03/15/2011

I truly miss Isabella Rosellini as the face of Lancome!  As a 'woman of a certain age' myself, she embodies a combination of eternal chic along with aging gracefully.

[Sunflo]

11:22 AM on 03/15/2011

Plus she always had that wonderful enigmatic air to her.

[3Nox]

04:02 PM on 03/14/2011

Doesn't Lancome test on animals? I mean it's great for her and everything but I would have seen her do something more Eco-friendly.

[Aitch5]

09:39 AM on 03/15/2011

they used to but I think the pressure made them quit.

[thequeerofallmedia]

02:28 PM on 03/14/2011

She should stick to her acting job .. Let the models work..

[MexiChick67]

04:00 PM on 03/14/2011

She gave up acting for college and now she's taking a break from college to model.

[roblabrousse]

10:21 AM on 03/15/2011

Maybe you should stick to not deciding what this beautiful woman should do.

[CHMB]

12:26 PM on 03/14/2011

I like her. I think it's a good choice, so long as they aren't hawking anti-aging creams.

[dyanswan]

12:18 PM on 03/14/2011

Along with Emma, I'd like to see Lancome bring back Isabella Rosselli.

[LaurieAnn]

10:58 AM on 03/15/2011

I agree. What a gorgeous twosome that would be!