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Make Up For Ever Prints First Unretouched Makeup Ad (PHOTO, POLL)


First Posted: 03/14/2011 8:39 am Updated: 05/25/2011 6:40 pm

Beauty High reports that Make Up For Ever has debuted the first unretouched makeup ad.

We're sure it's not the first first -- there were probably a few non-airbrushed advertisements here and there between the creation of cosmetics and the invention of Photoshop. And the brand obviously selected a beautiful model and shot her from her Myspace Angle (i.e. far away, lens pointing down). But look at her arm! It's dimply with bands of shadow and discoloration. Just like ours!

Take a look and tell us what you think.

Quick Poll

The first un-retouched makeup ad:

AWESOME! It's a step in the right direction.

DISAPPOINTING! Looks like all of the other ones out there.

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Filed by Hilary Moss  |  Report Corrections