Make Up For Ever Prints First Unretouched Makeup Ad (PHOTO, POLL)

Beauty High reports that Make Up For Ever has debuted the first unretouched makeup ad.

We're sure it's not the first first -- there were probably a few non-airbrushed advertisements here and there between the creation of cosmetics and the invention of Photoshop. And the brand obviously selected a beautiful model and shot her from her Myspace Angle (i.e. far away, lens pointing down). But look at her arm! It's dimply with bands of shadow and discoloration. Just like ours!

Take a look and tell us what you think.

Quick Poll

The first un-retouched makeup ad:

AWESOME! It's a step in the right direction.

DISAPPOINTING! Looks like all of the other ones out there.

Share your vote on Facebook so your friends can take this poll

Comments

[MUByMelissaLyn]

12:02 PM on 03/15/2011

Who is the model in this? She's probably what? 16-18 years old MAX? She has perfect skin and is young. Since the highest demographic of people buying foundation are 25 and older, I would have been far more impressed to see a model who is over the age of 30 and hey, maybe not a professional model! If they wanted to have an impact, perhaps they could take a bit more of a risk than using a perfect skinned, size 4, 17 year old professional model. Being a pro MU artist myself (and a fan of MUFE), its not a challenge to make a girl like this look spotless with the right makeup application. I have a lot of photos in my portfolio where the model is completely unretouched or hardly at all, so I don't see what the hoopla is all about.

[Sabrina DAmico]

04:11 AM on 03/16/2011

This foundation is supposed to make you look great on camera, so that's the point they're trying to get across by showing an unretouched face. That's all it is. It's marketing, a new lame ad concept, and all they want to achieve is 1) making the model look so good unretouched that people buy the HD, and 2) thinking of how great MUFE is want to support it (brand loyalty). C'est tout, big deal. You also have to consider concealer and powder & moisturize & serum/primer... and the model's skin. I don't think anyone is dumb enough to look at an ad and say "oh great, i'll look like this if i buy it"... I hope not, anyway. Also, they may not have retouched the skin, but they may have altered other things.

[sort84]

10:54 AM on 03/15/2011

Not to detract from this lovely girl, but in all fairness, with properly applied professional make-up, the need for retouching should be minimal anyway.

[Daisytoo]

10:23 AM on 03/15/2011

I prefer the photoshopped ads.

[Sabrina DAmico]

04:13 AM on 03/16/2011

Exactly! I love photoshopped ads. It's the fantasy of perfection... I have enough confidence to be totally fine with the fact that I'm far from looking perfect, and don't need to feel threatened my photoshopped ads. They're hot.

[Daisytoo]

10:23 AM on 03/16/2011

"I have enough confidence to be totally fine with the fact that I'm far from looking perfect, and don't need to feel threatened my photoshopped ads."

You said it!

[killerbarbie]

06:22 AM on 03/15/2011

Even if she beautiful and young, with parefect make up, light and a great photographer she does have ring under the eye, arm pits and elbows....and the most important thing...SHE LOOK FANTASTIC WITH ALL OF THEM...women are not Marvel comics...

[Ugonna]

11:37 PM on 03/14/2011

wow. I'll agree that actually looks like a real photo, lol.

[Nor Cal Mom]

10:41 PM on 03/14/2011

She's also too young to actually need makeup to look good.

It would be nice if they would do this with a model whose age resembles the majority of women who wear makeup...basically any 26-70 year olds...

[jaslyn]

08:29 PM on 03/14/2011

how closely are people looking at ads? This looks like all the others, but I don't examine ads with a magnifying glass or a great deal of interest. Who cares?

[jcarterla]

10:28 PM on 03/14/2011

I worked in photo retouching and you would not believe how anal some of the ad people are. I don't know how many times I tried to explain that no one pays that much attention to the ads. They are egomaniacs.

[Adrienne Williams]

08:25 PM on 03/14/2011

great she looks good as is..

[Sunflo]

07:17 PM on 03/14/2011

How much did they spend on this ad? It looks like a myspace photo.

[ver1tas]

05:04 AM on 03/15/2011

I think that's the point.....

[Sunflo]

06:49 AM on 03/15/2011

To look like she's taking a photo in a dingy bathroom? I see.

[Bonez1]

06:21 PM on 03/14/2011

it would be nicer to have a close-up!
i don't really see anything wrong with her face, per se...
but the make-up ad should be un-touched since that is what they are selling!

what is wrong with her arm?
looks like she has some vein issue! bumpy!

[Sue Bryant]

06:10 PM on 03/14/2011

What's the fine print say? There is an asterisk after the word ad.

[stephkornblum]

07:13 PM on 03/14/2011

It says that it's validated by a notary.

[sophiemaki]

05:14 PM on 03/14/2011

looks like me .after a bad night of rescuing animals .
only i don't take my pic or have clothes on.

[VerizonCells]

04:26 PM on 03/14/2011

looks like one of those fake escorts ads on Backpage

[uglymugagency]

04:13 PM on 03/14/2011

As a retoucher, I can definitely say that there's retouching on this. Don't buy the hype. They just didn't do that much work on her.

IMHO the whole image still needs some work. It really lacks any pizzaz.

[ver1tas]

05:03 AM on 03/15/2011

ORLY? What exactly did they do/retouch?

[3Nox]

03:59 PM on 03/14/2011

Maybe it's not airbrushed, but she's certainly made up. Who has incredibly perfect skin like that at that age?

[jack mcdowell]

04:00 PM on 03/14/2011

Well it is a make up commercial you know...

[MUByMelissaLyn]

12:06 PM on 03/15/2011

they said it wasn't RETOUCHED, not AIRBRUSHED, which are two different things. Airbrush is airbrush makeup, that is applied via an airbrush gun and compressor. Retouching refers to what is done after the photo is taken, on Photoshop.

And for what its worth, they didn't airbrush her either. Unless they thinned the HD Foundation out and applied it through an airbrush gun, which I doubt.