Make Up For Ever's Unretouched Ad Campaign: The Rest Of The Images (PHOTOS, POLL)

BellaSugar has a look at the rest of Make Up For Ever's unretouched ads, which are in fact so real, they've been certified by a notary.

The brand is using the method to market its HD (High Definition) Line and all of the images have been uploaded onto its site where you can read about what beauty products each girl has on -- and even zoom in on their photos.

When we showed you the first ad on Monday, 77 percent of you thought it was awesome and a step in the right direction. Then a handful of you commented that the model looked either too much like Ke$ha or Blake Lively and that she was holding the camera upside down (maybe she's just not tech savvy, guys).

Check out the rest of the campaign and weigh in below.

Quick Poll

Make Up For Ever's unretouched ads:

LOVE 'EM! This is totally what the beauty biz needs.

LEAVE 'EM! I still don't see what all the fuss is about.

Share your vote on Facebook so your friends can take this poll

Comments

[uglymugagency]

05:13 PM on 04/10/2011

If you believe these ads are unretouched, then I've a got a bridge in Brooklyn to sell to you!
As a pro retoucher, I can tell you for certain that these ads have retouching. They may have lousy retouching that shows some of the models flaws, but they've definitely got color correction, cloning and darkening going on elsewhere. What a load of bollocks.

Word to clients: Despite whatever "trend" you might be sold by your agency, the truth still stands that your customers buy your product because of how well it's visually represented. The better the representation to better the sell.

Look I get this campaign: sell the idea that the makeup is so good they don't need retouching in their ads. But since customers tend to only casually glance at ads, will they get this without the associated PR campaign? Highly unlikely. I would guess that for whatever Make Up Forever might have saved on lousy retouching, they spent twice as much on the PR of trying to sell customers on the (fraudulent) idea that these ad images are not retouched.

With that said, The website that is associated with the campaign is a different story. It's done very smartly. I would hope that at least they made up for $$$ spent on the lousy ads by at least driving traffic to the much better site.

In the long run, is this the best campaign and use of the client's money? I wonder.

[Lashology]

04:31 PM on 03/22/2011

Hey that was pretty cool, enjoyed the article trying to leanr how to do this.

eyelash extensions

[Joni Goode]

03:39 AM on 03/17/2011

What am I suppose to see?????

[Lauren Kottwitz]

08:36 PM on 03/16/2011

I guess I'm confused about why this is a big deal, considering that the makeup is still being advertised by models... not average people who have wrinkles and acne. These girls are more or less required to have tiny pores, perfectly smooth skin, and an utter lack of age to their faces - and it looks like they're succeeding there (and boy, are they pretty!), but I guess I'd like to see this wonderous makeup on regular women, untouched.

Otherwise, how exactly am I supposed to tell that it'll do what it's supposed to do when they show me that it does what it's supposed on perfect women only?

[hollymix]

08:15 PM on 03/16/2011

I don't think it's actually retouched. I found another version of one of the photos on another page of the Huffington Post, and side-by-side they're fairly different.

Comparison photos here: http://copybot.wordpress.com/2011/03/16/make-up-for-ever-unretouched-my-bum/

[Lynda Filler]

04:41 PM on 03/16/2011

What's the point? I'm missing something here....

[Faye-Valentine]

04:05 PM on 03/16/2011

Gorgeous and real. I wish more ads looked like this.

[katielady]

03:46 PM on 03/16/2011

Why would a 14yr old slathered with lotions etc.. need retouching???????? Give me a break; put real women in ads claiming results to "make one look younger"? Am sick of 6 ft tall 14 yr olds parading and pretending to be adults..

[Dhammi]

02:49 PM on 03/16/2011

Untouched perhaps - there is still tons of make-up!

[Eleanor of Aquitaine]

04:14 PM on 03/16/2011

Well, the pics are for a make-up ad, so it stands to reason there would be lots of make-up.

[Dhammi]

04:23 PM on 03/16/2011

I guess my point flew over your pancake makeup. Oh well - all I can say is lighten up.

[aliengirl]

02:29 PM on 03/16/2011

I swear i saw the that chic in the last picture and she was a different color not pink like she is in this one they did something to her...

[margamoureux]

02:07 PM on 03/16/2011

This is EXACTLY what the beauty biz needs. True, these are models, and I'm sure their skin is already amazing, but the fact that most make up ads take these near perfect faces and photoshop them to the point of human impossibility makes me sick. If you are selling make up, then you should have to show what your make up can actually do... not your graphic designers. I hope this catches on with mascara ads. As many comments previously stated, wearing false eyelashes in a mascara ad is false advertising.

As for the upside down camera, I do that too when I am taking a picture of myself. I am right-handed and the button is on the left side unless you turn the camera upside down.

[Super Nic]

03:00 PM on 03/16/2011

I agree with you, and I would LOVE it if mascara ads followed suit! What would be cool too is if they showed an unretouched picture taken a few hours after application, so we could see how well the makeup lasts...that might be wishful thinking though.

[Eleanor of Aquitaine]

04:15 PM on 03/16/2011

YES!

[UnknownSolider]

01:56 PM on 03/16/2011

The women look good, but then again they are models

[cvbnm67]

01:38 PM on 03/16/2011

Who needs to re-touch HD photos. With the proper lighting and lenses you can get the same effects. Who writes these stories?

[laaambchop]

01:33 PM on 03/16/2011

What's with the slide show? Never works correctly...

[littlepuffycloud]

01:37 PM on 03/16/2011

I got sick of trying and don't even try anymore.

[Super Nic]

02:56 PM on 03/16/2011

It's really annoying. It never works for me either.

[princessvaly]

05:39 PM on 03/16/2011

I can sometimes get it to work but it is still a pain in the ars. Not a fan of!

[simplemee]

01:15 PM on 03/16/2011

Those girls look fabulous. But when your 20, you always do.

[VeggieLove]

10:37 PM on 03/18/2011

My former 20 year old self agrees.