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Starbucks CEO Howard Schultz Blames Speculators For Surging Coffee Prices

Starbucks Prices

First Posted: 03/18/11 06:49 PM ET Updated: 05/25/11 07:40 PM ET

(Reuters) - Starbucks Coffee Co (SBUX.O) Chief Executive Howard Schultz on Friday once again laid the blame for surging coffee prices at the feet of speculators, saying his chain had no problem getting beans.

Arabica coffee futures have rallied over the past nine months to a 34-year high this month at $2.9665 per lb, basis second position. The market initially climbed on fund buying but was sustained by tight supplies of washed beans. Many analysts expect it will soon climb to $3 per lb.

"Every supplier that I talk to, every producer, first thing I ask is, 'Is there any problem with supply and demand?'" Schultz said. They tell him no, he said.

Global stocks are at the lowest level since the International Coffee Organization began keeping records in 1965. The ICO has said stocks could fall lower.

"I think it's artificial. I think financial speculation has really stepped into the market," Schultz said at the National Coffee Association meeting on Friday.

Coffee consumers will not "respond positively" to higher coffee prices, Schultz added.

"I think it's a very hard dialogue with the consumer, face to face, as we have to as a retailer, when in fact there probably isn't a substantive answer," Schultz said.

Starbucks is the biggest coffee shop chain in the world.

Many roasters have been forced to pass along their increasing costs to consumers. Most recently, Kraft Foods (KFT.N) raised its list prices for most of its Maxwell House and Yuban roast coffees by 22 percent, its fourth and biggest increase in the past year.

Rival J.M. Smucker Co (SJM.N) hiked its price for Folgers by 10 percent last month.

(Editing by Walter Bagley)

Copyright 2011 Thomson Reuters. Click for Restrictions.

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06:05 PM on 03/23/2011
Starchucks...one sip makes you want to up chuck.

I fear the once good roaster Peet's is taking the same path as Starchucks.

I remember how delicious the brew used to be at Peet’s Coffee & Tea in Berkeley, CA. These days they almost taste as bad as Starchucks. Shame, real shame.
12:14 AM on 03/23/2011
I always thought that Starbucks coffee was a little bitter and overpriced. After I heard that the company will grow their coffee in China, I said that I will never go to another Starbucks again.
07:49 PM on 03/21/2011
LOL. "Evil speculators" are the most laughable ghosts to blame by anyone in corporate America. Suck it up, Howard!
05:53 PM on 03/21/2011
They started it long before the speculators did. Not that their customers seem to care how much they spend on a cup of coffee..
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leorangerie
02:36 PM on 03/21/2011
Not all CEO's are monsters/masters of the universe. This guy has got rich providing a product people want, employe hundreds of thousands of folks, paying fair wages and offering benefits. It's a solid American success story. So I'd believe him when he talks about the price of coffee. He's never been a price gouger. Big business can blame itself for creating negative images of CEO's and big companies. But this guy is good news for America and his shareholders.
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jcaunter
Profile: schizoid, INTJ, IQ145
09:02 AM on 03/21/2011
"blame speculators"?

Here's a clue. How about blaming the guy who is printing up all kinds of new money and handing it directly to the speculators for them to bid up the price of coffee (and wheat, and rice, and oil)? Hah, but then you guys wouldn't even know who that is, right? Right.
10:26 AM on 03/21/2011
The problem is still speculation, regardless of the source of the money. It's been a problem with commodities for a long time, a lot longer than two years. Thanks for playing though.
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Patriot86
Compassion is the basis of all morality.
06:55 PM on 03/21/2011
It is unlawful...but regulation is pitiful...hope they catch someone soon and make an example...let the person rot.
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Ronnie Avatar Dixon
Legislation is the art of compromise.
01:23 AM on 03/21/2011
Come on guys! This ain't oil! XD
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jcaunter
Profile: schizoid, INTJ, IQ145
09:04 AM on 03/21/2011
You have it exactly wrong. This is oil. And Corn. And every other commodity. New money is being forced into the system, and it's being channeled to the places where the speculators think they can extract the most short term profits.
05:56 PM on 03/21/2011
Yah it's the moneys fault not the speculators. They never had access to money before now.. Speaking of wrong what else can you share with us?
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hopeforchangenow
05:59 PM on 03/21/2011
They do not care what it is, as long as they can gamble and make billions.
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spkninglsh
'Poor' Fridge Owner
12:29 AM on 03/21/2011
I predict he'll be ok
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Patriot86
Compassion is the basis of all morality.
11:04 PM on 03/20/2011
It all comes back to Wall Street...and their unlawful manipulation of markets..
10:27 AM on 03/21/2011
*winner*
06:00 PM on 03/21/2011
Unethical yes, unlawful? If unlawful where are the charges and prosecutions? If it is unlawful the republicans will fix it for them anyway. They love to make the unethical legal... Keeps the campaign contributions pouring in...
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09:12 PM on 03/20/2011
complete bull. it's all about profit margins.
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LogicalMathMan
Math, Finance, English, Business Instructor
08:46 PM on 03/20/2011
Starbucks - legalized speed for white collar folk.
04:35 PM on 03/20/2011
let's not complain about speculators Mr. Schultz, those same speculators are putting your stock price at a 2 year high.

http://ponziu.blogspot.com
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bllnsinchnge
peace, markets, freedom
04:25 PM on 03/20/2011
Stick to coffee dude, its called Quantative Easing.......
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jcaunter
Profile: schizoid, INTJ, IQ145
09:06 AM on 03/21/2011
I'm surprised to see someone who knows what's going on posting on HP! Let them eat iPads.
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02:00 PM on 03/20/2011
A few bozos on Wall St. are messing up everything for their own short-term profit?

Wow, never could have seen that coming.
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bllnsinchnge
peace, markets, freedom
04:27 PM on 03/20/2011
supply and demand have not changed, but the amount of currencies have. It has nothing to do with short term profit, it is inflation.
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Patriot86
Compassion is the basis of all morality.
11:06 PM on 03/20/2011
This has nothing to do with supply and demand..these commodity folks place orders they never intend to take possession of thus driving up the price...same thing they did with gas in 2008
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stargazer13
To Love One Is To Love All
01:47 PM on 03/20/2011
and just look at the profits

see how they soar :(