The Art Of Cooking

03/18/2011 08:01 pm ET | Updated May 25, 2011

Carl Kleiner can be credited to really blowing up the deconstructed recipe scene with his Ikea advertisements, Homemade is Best. We've seen many copycats in the past few months (too many), but none quite get the same level of abstraction, discipline, or whimsy that he does.

He's done a new Ikea campaign, this one a series of short videos sharing the Art of Cooking.

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