Gisele's spring campaign for H&M was apparently too racy for the Middle Eastern market, La Moda Dubai points out.
The supermodel's upper body was digitally covered up in the advertisements running in Dubai.
It's not the first (nor probably the last) time promotional pics have been adjusted to suit a non-Western audience. Mariah Carey was given a modesty makeover last fall, courtesy of Saudi Arabia and Photoshop.
Take a look at Gisele: American version and Gisele: Dubai version and head over to Fashionista for more side-by-side comparisons.