03/21/2011 04:33 pm ET | Updated May 25, 2011

Larry King And The Original Brooklyn Water Bagel Co.

Amid the closed storefronts and "for lease" signs visible throughout Beverly Hills, there is a new business in town that's making a name for itself with the help of one well-known resident.

Larry King is now the national spokesperson for The Original Brooklyn Water Bagel Co., which opened its first West Coast location Friday at 262 S. Beverly Drive.

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