Kmart is continuing its foray into the fashion game with a collection of "boho cute" ensembles for spring and summer, Women's Wear Daily reports. Kathy Huynh, vice president of women's design at Kmart, told the fashion newspaper, "There's a little bit of the Seventies feeling" for the big box's key clothing labels, Route 66 and Attention.
Kmart started pushing its clothing offerings last fall, focusing on trends like military chic, rocker duds and embellishments, and running four pages of print ads in September's Vogue. Everything appears to be priced at $29.99 or lower.
Take a look at Kmart's latest wares and tell us if you'll be stocking up. And read more at WWD.
(Images by Kmart, courtesy of WWD.com)