Kmart Continues Foray Into Fashion Game With Boho Cute Duds For Spring (PHOTOS, POLL)

Kmart is continuing its foray into the fashion game with a collection of "boho cute" ensembles for spring and summer, Women's Wear Daily reports. Kathy Huynh, vice president of women's design at Kmart, told the fashion newspaper, "There's a little bit of the Seventies feeling" for the big box's key clothing labels, Route 66 and Attention.

Kmart started pushing its clothing offerings last fall, focusing on trends like military chic, rocker duds and embellishments, and running four pages of print ads in September's Vogue. Everything appears to be priced at $29.99 or lower.

Take a look at Kmart's latest wares and tell us if you'll be stocking up. And read more at WWD.

(Images by Kmart, courtesy of WWD.com)

Quick Poll

Would you wear Kmart's latest looks?

YES! They are pretty chic.

NO! Not interested.

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Comments

[toni63]

02:49 AM on 03/26/2011

from the looks of the comments Kmart waisted their opinion poll on less daring dressers those who seem to deem themselves fashion / trend experts....( first of all rompers are a big trend) there is a lot that goes into making clothes look good at a price that a lot of people right now can afford. Fabric prices , make, and details all make a garment coslty so designers make conscious choices in order to deliver tasteful options at a very thoughtful price. If someone who had minimun means dressed like below then I say bravo ..and if you have the luxury of other choices good for you but don't knock what you don't have to choose from.....there are a lot of folks out there very grateful for the Targets and Kmarts ........!!!

[Suntio]

08:20 PM on 03/25/2011

I haven't been to Kmart is a while, but this made me curious so I went over and found these.

http://www.kmart.com/shc/s/p_10151_10104_031J7746000P?prdNo=37&blockNo=37&blockType=G37

http://www.kmart.com/shc/s/p_10151_10104_031J7876000P?prdNo=10&blockNo=60&blockType=G60

Unfortunately they probably feel like cr@p in person.

[JJovana]

03:50 PM on 03/24/2011

You buy this stuff, wear it, wash it, throw it away. No thanks. I dont like disposing my cash around.

[Super Nic]

12:01 PM on 03/24/2011

Rompers are for children, and even from the picture, the material of that dress looks disgusting and cheap. Don't get me wrong, I love the affordable lines at stores like Target, but if this is among the best Kmart has to offer I will have to pass.

[Suntio]

07:12 PM on 03/25/2011

Target contributes to the peeparty, so no more money from me.

[Vatican Assassin Warlock]

11:00 AM on 03/24/2011

I'm gonna let ya in on a little secret, Ray: Kmart sucks.

[Christa Danic]

10:10 AM on 03/24/2011

Love the denim romper. Great to wear at the beach or on our boat!

[usamade]

07:50 AM on 03/24/2011

I love that dress. I'm going to have to get it.

[Sunflo]

05:40 AM on 03/24/2011

Only the hat. Everything else looks horribly bland and cheap.

[Lady Doodlebug]

10:54 PM on 03/23/2011

A) I won't wear snakeskin print
B) The romper looks really cheap

but --

the hat is promising. Love hats.

[Miss H]

03:44 PM on 03/23/2011

I wish this whole onesie / rompers for adults thing would go away...

[wakeup804]

07:13 PM on 03/23/2011

Touche....that look plays out around 6.

[VapeGirl]

07:03 AM on 03/24/2011

Yep, the romper works if you are a 6 year old.

[GraniteSkyline]

12:29 AM on 03/24/2011

I really I have never understood the appeal. I am the only one who hates to practically strip naked every time I have to pee while wearing one?

[wakeup804]

07:24 AM on 03/24/2011

They remind me of gym suits.

[Lil Darlin]

07:34 AM on 03/24/2011

ROFL. And, no.

[Indigo1941]

02:40 PM on 03/23/2011

Only to shop the dollar Store.

[wrldtrvlr3341]

02:33 PM on 03/23/2011

I like the dress, but not with the shoes.

[tcgil2]

02:38 PM on 03/23/2011

Oh, the shoes are the cutest! Funcky! ;-)

[JKPHILLY]

02:32 PM on 03/23/2011

The clothes look ok at best...wonder what the quality of the fabric is like.

[Kathleen Shimp]

02:10 PM on 03/23/2011

The dress has potential, but a denim romper? No, no, no no, no....

[AmandaRuth]

02:30 PM on 03/23/2011

That romper is awful. There must be elastic under the belt, and it just looks like it would hit in the wrong place.

[wishfulslinkings]

01:38 PM on 03/23/2011

Duds and Boho in one sentence.

Get a rope!

[jeana21]

02:02 PM on 03/23/2011

I would rather go out like David Carradine than wear these duds...

[wakeup804]

07:15 PM on 03/23/2011

LOL. Never put your feet in cheap shoes.............you could Payless, but when it comes to your feet, pay more!!!!!! Your feet will thank you.