CK ads have been causing controversy since Brooke Shields revealed what comes between her and her Calvins back in 1980.
But we're pretty sure this new one proves that people are totally preconditioned to see something scandalous whenever they come across one of the brand's advertisements...or are they?
CBS New York reports that a billboard featuring model Lara Stone arguably spells out the F-word, with the "F" being the table legs, the "U" her underwear line and the "CK," well, that part's obvious.
"Jean" told the local news station, "It's subliminal messaging. I don't think it's healthy or good for anyone, not even just young kids." But "Roland" admitted, "I'm not picking it up, to be quite honest."
Take a look and tell us what you think.