IMPACT
04/03/2011 01:51 pm ET | Updated Jun 03, 2011

Cause Marketing Fail: People Donate Less After Buying Products That Give Portions To Charity

Fund raisers have long worried about a possible downside to corporate-charity marketing deals--that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises to give a small percentage of the purchase price to a good cause will figure they have met their charitable obligation and not give as much in direct donations.

Read more on The Chronicle of Philanthropy

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