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Cause Marketing Fail: People Donate Less After Buying Products That Give Portions To Charity

Cause Marketing

First Posted: 04/03/11 02:51 PM ET Updated: 06/03/11 06:12 AM ET

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The Chronicle of Philanthropy:

Fund raisers have long worried about a possible downside to corporate-charity marketing deals--that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises to give a small percentage of the purchase price to a good cause will figure they have met their charitable obligation and not give as much in direct donations.

Read the whole story: The Chronicle of Philanthropy

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Fund raisers have long worried about a possible downside to corporate-charity marketing deals--that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises t...
Fund raisers have long worried about a possible downside to corporate-charity marketing deals--that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises t...
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HUFFPOST SUPER USER
rcthomp
79 Fans
03:54 PM on 04/04/2011
I tend to donate more to local charities through systems setup through my place of employment, but I have some monthy, national, things going too.

I also generally dont buy big name products since they arent that healthy for me anyway.
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Peace Walker
1061 Fans
01:57 AM on 04/04/2011
300 students do not make a definitive study. In fact, college students typically do not donate to charities in the first place. Only later, when they are more established.
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KN Leftisky
172 Fans
 
04:23 PM on 04/03/2011
That’s why it’s just better to donate directly—you can donate time, money or other items to the charity of your choice but just do it. My favorite charity is Nourishing NYC, they feed, educate and advocate for those in need in New York City. Check them out http://www.nourishingnyc.org and from there you can donate or volunteer.
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bgofca
759 Fans
03:24 PM on 04/03/2011
i usually won't buy products just because they are donating to charity, even school and scout fundraisers. I would rather just donate directly to the cause and not have a marketing guy and company with high priced products make money off of the deal.
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