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Barack Obama 2012 Campaign Officially Launches (VIDEO)

Barack Obama 2012

First Posted: 04/04/11 06:30 AM ET Updated: 06/04/11 06:12 AM ET

It's official: President Barack Obama will run for reelection in 2012.

The president's intention to seek another term was announced in a video sent to supporters via email and text message on Monday. Over the weekend, multiple outlets reported that the launch of Obama's reelection campaign was imminent.

By filing papers with the Federal Election Commission, the president can begin fundraising for his 2012 operation. In 2008, Obama secured a staggering $750 million in his bid for the White House. ABC News reports that some believe he "may cross the threshold and could become the first $1 billion presidential candidate" next year.

Jim Messina will serve as campaign manager for Obama's reelection effort. He worked as deputy chief of staff to the president for two years until last January. Chris Cillizza at the Washington Post notes that many of the names who helped Obama win in 2008 will be on board to advance his second presidential campaign.

The president's 2012 headquarters will be based at One Prudential Plaza in Chicago. The location sits just a few blocks away from where he gave his victory speech in 2008 at Grant Park.

On Monday morning the Obama For America website greeted visitors, "This campaign is just kicking off. We're opening up offices, unpacking boxes, and starting a conversation with supporters like you to help shape our path to victory." The site also includes a store with Obama-Biden stickers and apparel for sale.

FULL EMAIL SENT BY OBAMA FOR AMERICA:

Friend --

Today, we are filing papers to launch our 2012 campaign.

We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you -- with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build.

So even though I'm focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

We've always known that lasting change wouldn't come quickly or easily. It never does. But as my administration and folks across the country fight to protect the progress we've made -- and make more -- we also need to begin mobilizing for 2012, long before the time comes for me to begin campaigning in earnest.

As we take this step, I'd like to share a video that features some folks like you who are helping to lead the way on this journey. Please take a moment to watch:

In the coming days, supporters like you will begin forging a new organization that we'll build together in cities and towns across the country. And I'll need you to help shape our plan as we create a campaign that's farther reaching, more focused, and more innovative than anything we've built before.

We'll start by doing something unprecedented: coordinating millions of one-on-one conversations between supporters across every single state, reconnecting old friends, inspiring new ones to join the cause, and readying ourselves for next year's fight.

This will be my final campaign, at least as a candidate. But the cause of making a lasting difference for our families, our communities, and our country has never been about one person. And it will succeed only if we work together.

There will be much more to come as the race unfolds. Today, simply let us know you're in to help us begin, and then spread the word:

http://my.barackobama.com/2012

Thank you,

Barack

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Filed by Elyse Siegel  |