STYLE
04/04/2011 08:26 am ET | Updated Jun 04, 2011

Ecko Offers 20 Percent Off For Life For Anyone Who Gets Tattoo Of Its Logo (PHOTO)

We keep waiting for this to be a dubbed an April Fool's Day joke, but we're four days in with no signs of letting up.

Ecko Unlimited, purveyors of t-shirts, denim, track jackets, polos, sneakers and more; best-known for its ad campaigns featuring Lindsay Lohan and Vanessa Hudgens, is offering a 20 percent discount off its wares for life to anyone who gets a tattoo of the label's rhino or shears logo.

Hold that tat machine...only 20 percent?

Lesson to be learned here: even if you go so far as to literally brand yourself, you'll spend the rest of your days buying $29.50 hoodies for $23.60 to cover up that bad decision on your arm.

But do let us know if you go through with it.

(Via Racked)

Subscribe to the Lifestyle email.
We’re basically your best friend… with better taste.