Will Newspaper Advertising Columns Disappear?

04/04/2011 08:24 am ET | Updated Jun 04, 2011
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Dedicated coverage of the advertising industry in U.S. newspapers may be headed for a commercial break -- except this break may never end.

A host of business concerns, ranging from scarcer editorial resources to shifts in the news coming off the beat itself, has placed pressure on the venerable "Advertising" column and associated coverage. Today, the feature -- which had been a staple in any number of major newspapers since the days of Don Draper -- seems to be in drift, and may even be on the verge of extinction.

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