Patricia Field Teams With Kotex To Make Over The Maxi Pad (VIDEO)

In one of the more puzzling product collaborations we've heard of, "Sex and the City" stylist Patricia Field has partnered with Kotex to make over the maxi pad (and their carrying cases). Because apparently white with wings is out of style like what.

There's even a competition component -- U by Kotex is soliciting designs at BanTheBland.com and three girls (the whole thing is targeted at "girls," although we only see a minimum age of 14 required for entry and no max) will work with Field on the final pads. They'll also score seats at New York Fashion Week in September.

Field filmed a promotional spot, spewing lines like, "I can feel a reason for this [project]. I can feel it makes sense. It's not a big secret. Color makes people happy," and "Choose what you like. Don't worry about what's trendy, what's in, who says what."

To be honest, we're not really worried about what's trendy in period pieces, not to sound like haters. Maybe we're just PMSing.

WATCH:

Comments

[cdehdashti]

12:09 PM on 04/08/2011

http://bit.ly/fiwOZT
See this recent Open Salon Editor's Pick blog about Kotex's recent marketing ploys.

[Sarah Trickey]

11:57 AM on 04/07/2011

Makes me love my diva cup all the more!

[sunshades]

12:32 AM on 04/06/2011

Gasp!?

[see-ellen2001]

10:01 PM on 04/05/2011

Is it April 1st? Why does everything have to be stylish and trendy? Especially for basic bodily functions. What next...designer hemorrhoid suppositories?

[lucy4]

08:54 PM on 04/05/2011

the horrible over the top style of the ladies in the sex and the city 2 movie should get this women arrested by the fashion police.

[zevonia]

06:40 PM on 04/05/2011

Ok, not to be gross but considering what happens to a maxi pad, I don't think colors or patterns are needed. Unless the idea is to start creating "natural" art work out of used pads. I hope that doesn't give any "artists" any ideas- just forget I said anything.

[styledelights]

05:18 PM on 04/05/2011

Two points -
1. What What!! We need to "redesign" it??? Hmm...
2. Patricia Field gives stylists like me hope that even if you don't look like a star, you can be a great stylist..She rocked in SATC (the series)!
http://style-delights.blogspot.com/

[Avatar Jack]

04:57 PM on 04/05/2011

Kids- have you sent in your entry form yet? Let’s hope so. After all- what could be more tantalizing than knowing the world is wearing your ‘thoughtful’ designs right by their private parts? Never mind the spilling bits…

http://scallywagandvagabond.com/2011/04/patricia-field-is-now-designing-your-new-haute-sanitary-pad/

[theredqueen]

04:33 PM on 04/05/2011

Next up Depends, why not have some razzle dazzle in one's nether regions?

[eliteandproud]

04:19 PM on 04/05/2011

I remember when art students in the late '70s used maxi pads, tampons, and pink daisy shavers as material in all kinds of work. It was gimmicky 30+ years ago, even sillier now. But I didn't know anyone still used maxi pads!

[Vivicca Whitsett]

03:24 PM on 04/05/2011

Just what a girl needs - bedazzled maxi pads. smh

[jeana21]

03:08 PM on 04/05/2011

A stylish pad to match your bedazzled vadge...

[Chad Wheeler]

03:49 PM on 04/05/2011

That make me laugh. : ) I am remember Kathy Griffin's "My Life on the D-List" where she gets vajazzled.

[theuniversalcollective]

12:44 PM on 04/05/2011

She should make over herself. Her, Galiano, Mel Gibson, Rick Sanchez, and Helen Thomas should get an island in the Maldives.

[Chad Wheeler]

12:43 PM on 04/05/2011

"Because apparently white with wings is out of style like what."

Like what, indeed. Is there an editor in the house?

[sdiaz]

02:00 PM on 04/05/2011

Even the editor is an intern.