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Thursday Night In LA: 'Lucky Shops LA,' 'NewNowNext' Awards, And Kiehl's Benefit For Waterkeeper Alliance

The Huffington Post   First Posted: 04/08/11 02:41 PM ET   Updated: 06/08/11 06:12 AM ET

Lucky Magazine brought its annual "Lucky Shops" event to Los Angeles for the first time this year, and stars kicked off the three day event last night with a VIP Shopping Party at Siren Studios in West Hollywood. The event, which was presented by American Express Zync card, brings the pages of Lucky to life and showcases the magazine's favorite iconic and up-and-coming styles and brands for up to 70% off. Last night's invitation-only party had a guest list that included Mandy Moore, Selma Blaire, and reality star and fashionista Whitney Port. Guests showed off their own styles while enjoying a night of music and shopping. Looking to get in on the action? Buy tickets to the weekend-long shopping event here, and attend First Dibs Friday, today from 12-6pm, or the Saturday Shop-a-thon from 10am-5pm.

Across town in Santa Monica, actors Chloe Sevigny and MIchael C. Hall came out for the Celebration for the Environmental Partnership of Kiehl’s Rare Earth Cleansing Masque Benefiting Waterkeeper Alliance. Sevigny and Hall are the faces of Kiehl's Rare Earth Deep Pore Cleansing Masque, and Sevigny herself designed the label for the campaign. Waterkeeper Alliance is an organization dedicated to preserving and protecting water from pollution. Stars like Mario Lopez, Giuliana Rancic, and Kristin Cavallari were also on hand for the celebration.

Elsewhere, Logo TV hosted the "NewNowNext Awards" at the Avalon in Hollywood. The awards show celebrates the best of pop culture today and the world of entertainment's upcoming trends, with awards like "TV You Betta Watch," "Brink of Fame: Music Artists" and "Always Next, Forever Now Award." The event was hosted by James Van Der Beek and included musical performances by Robyn and Panic at the Disco. To see who took home the coveted awards, tune into Logo TV on April 11 at 10pm.

For a photo recap of last night's fun events, check out the slideshow below!

Selma Blair at the First Annual 'Lucky Shops LA'
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Photo by Frederick M. Brown/Getty Images
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