BOOKS

Roald Dahl Stories To Be On Millions Of Puffin Cereal Boxes

04/12/2011 11:44 am ET | Updated Jun 12, 2011

The publisher has realised that children, from even before the age they can read, pick up cereal boxes from the breakfast table and scan the back for games and information. By replacing the games and adverts with an excerpt from a book, it hopes to spark an interest in literature.

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