Blind Tasters Can't Tell Cheap From Expensive Wines

Blind Tasters Can't Tell Cheap From Expensive Wines

People can't tell the difference between cheap and expensive wine, says psychologist Richard Wiseman after conducting a survey of 578 drinkers at the Edinburgh International Science Festival, reports The Guardian. The participants sampled a variety of red and white wines in a blind taste test with prices ranging from about $6 to $50. The results concluded that people could only tell the difference between cheap and expensive white wines 53% of the time, and 47% of the time for red wines.

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