More

McDonald's: Food Costs Will Rise By Up To 4.5 Percent This Year

Mcdonalds Inflation

First Posted: 04/21/11 01:25 PM ET Updated: 06/21/11 06:12 AM ET

NEW YORK/LOS ANGELES (Phil Wahba and Lisa Baertlein) - McDonald's Corp said higher costs for beef, bread and other items cut into its quarterly margins and that inflation for the year would be worse than expected.

The inflation comments on Thursday sent shares of the world's largest restaurant company down 2 percent, even though strong sales helped McDonald's post a first-quarter profit that beat expectations. March sales at established restaurants also rose more than expected.

"The key question now will be how they are going to raise prices to try to offset some of these food costs," Edward Jones analyst Jack Russo said.

McDonald's said it now expects food costs to rise between 4 percent and 4.5 percent in the United States and Europe this year. In January, McDonald's said it expected its food costs to be 2 percent to 2.5 percent higher this year in the United States and up between 3.5 percent and 4.5 percent in Europe.

McDonald's has been outperforming most other U.S. restaurant chains and taking market share from smaller rivals amid a slow U.S. economic recovery.

After struggling during the recession, McDonald's has outperformed its fast-food peers by updating its menu. The company pointed to its McCafe menu as a source of sales gains.

"The bottom line is they're still doing a great job of growing revenue," said Peter Jankovskis, co-chief investment officer at Oakbrook Investments in Lisle, Illinois. The firm owns McDonald's shares.

Analysts remain concerned about high gas prices that could prompt fast-food restaurant patrons to cut back. But Jankovskis said McDonald's was better equipped than others to cope with those prices. The company has more locations than its rivals, so customers do not have to travel far to get to one.

"The big test will come in the summer months with gasoline remaining in the neighborhood of $4.00 (a gallon) -- that's when the strength of McDonald's will come through," he said.

McDonald's results come a day after rival Yum Brands Inc reported better-than-expected sales due to strength in China. Chipotle Mexican Grill, which has nearly all of its 1,100 restaurants in the United States, saw higher food costs eat into margins.

Total revenue at the Golden Arches during the first quarter that ended March 31, rose 9 percent to $6.1 billion, with sales in Europe leading the way.

March sales at restaurants open at least 13 months were up 3 percent in the United States, up 4.9 percent in Europe and gained 0.5 percent in McDonald's Asia/Pacific, Middle East and Africa unit. Globally they rose 3.6 percent.

Analysts, on average, were looking for same-restaurant sales to rise almost 2 percent in the United States, more than 3 percent in Europe and 2 percent in APMEA. Sales in Asia may have been pinched by the disasters in Japan.

The United States contributes just over one-third of McDonald's overall revenue, compared with 40 percent for Europe -- its largest market for sales and one where it has more middle-class appeal.

First-quarter net income rose 10.9 percent to $1.21 billion, or $1.15 per share, from $1.09 billion, or $1 per share, a year earlier. That beat Wall Street expectations of a profit of $1.14 per share, according to Thomson Reuters I/B/E/S.

But operating margin fell to 17.7 percent from 18.2 percent as costs for food and paper rose. Food and paper costs were 33.6 percent of sales in the quarter, compared with 32.9 percent a year earlier.

McDonald's shares fell 1.9 percent, or $1.56, TO $76.84 in morning New York Stock Exchange trading.

(Reporting by Phil Wahba and Lisa Baertlein; Editing by Maureen Bavdek)


Copyright 2011 Thomson Reuters. Click for Restrictions.

FOLLOW HUFFPOST BUSINESS
Subscribe to the HuffPost Money newsletter!
NEW YORK/LOS ANGELES (Phil Wahba and Lisa Baertlein) - McDonald's Corp said higher costs for beef, bread and other items cut into its quarterly margins and that inflation for the year would be wor...
NEW YORK/LOS ANGELES (Phil Wahba and Lisa Baertlein) - McDonald's Corp said higher costs for beef, bread and other items cut into its quarterly margins and that inflation for the year would be wor...
Filed by Harry Bradford  | 
 
 
  • Comments
  • 304
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2 3 4 5  Next ›  Last »  (10 total)
10:36 PM on 05/15/2011
McDogBalls is garbage. Zero value meals are a cancer (literally) to America. Time for a nation wide diet. We have turned into a nation fat piglets.. Look around. It is disgusting.
03:20 AM on 04/27/2011
You have got be kidding me on this one! Just another reason to invest in a damn shovel seeds and some fertilizer people! Off the GRID! What will people do when they can't get that Double Cheeseburger? What a joke!
08:07 PM on 04/23/2011
Mc D's needs to cut the salt, sugar and fat from its menu.

They could save the money from the reduced salt, sugar and fat and keep the prices the same.
This user has chosen to opt out of the Badges program
photo
06:30 PM on 04/23/2011
All it means is I'll be eating more Mac's.

Buy the stock.
photo
HUFFPOST SUPER USER
capitaldysfunction
White male never voted Republican
05:20 PM on 04/23/2011
Enjoyed a vegetarian taco at Baja Fresh yesterday but the salsa's were thin on tomatoes, watery, and a new pineapple salsa had replaced one of the tomato-salsa grouping at the salsa buffet table.
photo
HUFFPOST SUPER USER
texlib2112
Arsenal - Gooners Forever
02:41 PM on 04/23/2011
A friend of mine told me when sales of McDonalds and other fast food establishments start to go down then you really know the economy has it the tank. I am not saying that agree or di
10:15 AM on 04/23/2011
The only thing that keeps McDonald's going is the $1.00 menu...they have said this themselves!! Now, let's see what they try to pull! They CAN'T make the portions any smaller!!!!
07:34 PM on 04/22/2011
Well thats one way to cure obesity.
06:15 PM on 04/22/2011
Every time I see an article about McDonald's, I take it as a reminder not to ever eat there.
photo
HUFFPOST COMMUNITY MODERATOR
Miss Muffett
Don't worry about money - it will go away.
04:31 PM on 04/22/2011
What? My Dollar menu is becoming My $2.00 menu??? Say it aint so!!!!!!!!
photo
Thumbody
just for the halibut!
04:09 PM on 04/22/2011
Oh no will I be paying more for my: two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun? Please say it isn't so!
03:21 PM on 04/22/2011
I like the dollar menu Crappy Meal double grease ball.
01:38 PM on 04/22/2011
This was inevitable. Fast food has been artificially cheap for a long time.
photo
Thumbody
just for the halibut!
04:10 PM on 04/22/2011
I always thought fast food was artificial.
photo
guveqzero
Inventor and Innovator
10:06 AM on 04/22/2011
Well, if they bought food grown and made in the US rather than imported, they wouldn't have to raise prices. Their global slave farms are no longer profitable since it costs money to transport the food to the US. Next, cars and other high ticket imported goods will also become more expensive, meaning production in the US would be cheaper than importing. Call it the shrinking global economy, creating jobs in tbe US.
photo
HUFFPOST COMMUNITY MODERATOR
elizlucinda
a mind is a terrible thing to waste
09:39 AM on 04/22/2011
They don't serve food there.
photo
HUFFPOST SUPER USER
KarlaElisa
The atmosphere is Toxic
01:40 PM on 04/22/2011
LOL, was thinking the same thing!